Video Burst Public date: 12.11.2019 04:56:26

Publisher: Think with Google

Author:

2 Dec 2015

How YouTube Extends the Reach and Engagement of Your Video Advertising

Media buyers are always concerned with reaching their target audience and making sure that they are engaged with their Ads. This report shows that more millennials watch youtube videos than TV.
Media buyers are always concerned with reaching their target audience and making sure that they are engaged with their...
Tags:
advertising, metrics, trends, video ads, youtube
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Publisher: Think with Google

Author:

2 Dec 2015

New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

A 6 month study of YouTube Video ads shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV.
A 6 month study of YouTube Video ads shows that YouTube not only drives brand metrics throughout the consumer...
Tags:
awarness, metrics, sales funnel, study, video ads, youtube
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