Excellent study and valuable metrics on Facebook advertising. Advertising is undoubtedly the most important lead generation activity for marketers. Learn the success and challenges of Facebook advertising. The main trend reported by marketers is that they are planning to use more video in their advertising
Find out how to optimize your content on YouTube to get valuable traffic. YouTube is the 2nd largest search platform behind Google. This platform is under utilized by small businesses and offers great opportunities for getting valuable leads.
Facebook has a new tab on iphone devices for video only streams. This is currently just for the US, but the rest is coming. Considering Mobile usage, and the fact that 80% of all content consumed by 2020 will be video, its important to optimize your video content for mobile devices.
To write effective video scripts we follow a 4 step process. Grab attention, generate interest, cultivate desire, create conviction. Here are some insights of how to cultivate desire in yourself that you can use to write a better ad copy!
A/B testing of your video assets are critical to your success. This post shares some very useful strategies and concepts you should consider when trying to improve the conversion rate for your marketing video assets.
Our interest is the number 2 item on the list. Author shows that videos get more comments and produce more engagement on Instagram, than images, eventhough images get more likes. Reason is potentially that people actually watch the videos and form an opinion that they want to share. The time you share your posts is also important.
Learn how to prepare for your video marketing project. Whether you outsource, use a video marketing platform to create video ads, you need to understand the process of script writing and costs involved with various approaches.
If you are planning to make money out of your YouTube channel you need to get at least 10,000 views before your are qualified for ads. Brands had stopped advertising on YouTube in fear of promoting their products on unapproved content. YouTube's most popular personality PewDiePie, Felix Kjellberg, called the brand boycott "the adpocalypse" and showed his fans how his videos were now making only a trickle of money.
Very informative post on the challenges faced by advertising executives, the power of social over TV for distributing video ads, concept and scripting of video commercials, and consumer habits.
If you are looking for ideas for Video Marketing, and you should as more people are consuming video content over all other content, then this site will helps you with Online video marketing trends, tips and guidelines.
As a video ad marketer you need to know your way around the Facebook Power editor. This post walks you through various features and setups for your audience targeting and optimization, using the Facebook power editor.
This is a must watch for anyone looking into video ads and more specifically You Tube Trueview ads. Learn for example that people who watch your video ads are 10 times more likely to engage with your brand.
Take a look at these explainer videos, to come up with great ideas for your own explianer videos. We ad VideoBurst offer hundreds of templates, but can also build custom templates for you.
Learn why video marketing is important to marketers. This post offers convincing analytics for video marketing ROI. Additionally ad platforms like Google advertising network love video, and consumers put more trust in video than other mediums. Click through to find out more!
Instagram with 600 million users is an important channel for spreading your message and a key channel for sharing images and videos. Learn what to post, how often to post from top brands that have had success on this channel
According to studies the majority of people are visual learners. Considering that you have only ten seconds to capture most attention and that 80% of the people remeber what they saw, you need an explainer video! This post makes an argument for an animated video.
Media Rating Council is an independent agency and watch dog for media companies. An audit by MRC gives all players the confidence that actually get what they pay for. Google is following Facebook's lead to get MRC certified.
If you are asking how can I use my explainer video to promote my company, then this post is for you. Learn a number of creative ways to use your explainer videos in blogs and various social channels to get leads.
A comprehensive study, making the case for Video Marketing. This study surveyed 230 unique respondents, both marketing professionals and online consumers, on usage and spending, results and ROI, types of videos used and comparing them to businesses not using video marketing
Some excellent ideas on how companies and B2B marketing and sales organizations are using video to promote their services, educate their clients and solve some of the customer relationship challenges using video marketing.
Video works with email. According to studies, video used with email marketing increases click through rates (CTR) and decreases subscriber opt out, but what is the best way to include video with your email. Find out!
Video Marketing should be an integral part of your strategy, considering that Video will account for 79% of global Internet traffic by 2020. This posts discusses some of the way to use video marketing for brand awareness, engagement, lead generation and sales and how to measure these activities to make sure you are on track.
As Video becomes the most engaging type of content on the Internet, it makes sense that video advertising is becoming the medium of choice for reaching and engaging consumers. Learn about the different types of video ads to choose from.
76% of marketers who have used video in their marketing campaign, say that video marketing has had a direct impact on their campaigns. This post shares some compelling statistics on the use of visual assets which include images and video for effective marketing.
I am a great proponent of the right process. We learn from optimizing a process, so why not start with some professionals process that is already refined. Learn the process of creating an effective explainer video.
Next to Google Facebook is now the most important advertising platform on the Internet. This post does a good job in helping you understand how to create ads for Facebook, how to target them and what you should expect in terms of cost.
Content Marketing requires a carefully thought through strategy. When creating content for your video marketing, you should have a plan for each stage of your sales funnel. Are you creating and explainer video for awareness stage or a video ad for the conversion stage? This post offers some good examples.
B2B explainer videos have a different script than B2C. Learn in detail how to approach the your script for defining your problem, the status quo, solution, how it works, benefits and call to action script.
Video Marketing is one way to circumvent Facebook limiting algorithms that make it harder to earn high organic reach. Learn about the Video Marketing Mechanics like file type, video length, video type and other useful information that will boost your engagement,
Videos have become the most watched form of content on the Internet. This fact makes Video marketing the most important endeavor for anyone who wants to get a message across. There are many ways to create videos on a budget. Learn how to stand out with your video marketing. Each channel has its own characteristics. This post does a good job explaining how to prepare your video for each social channel.
Instagram is an important platform for introducing your brand to 500 million active users. They recently changed the length of their videos from 15 to 60 seconds and this makes Instagram a perfect platform for video marketing. Learn how to promote your videos on Instagram.
Landing page's have one mission and that is to convert visitors. Video is a proven method for conveying a 1000 words in a few seconds and statistics show that video converts more users. Look at some examples and get more detail for building winning landing pages.
If you are planning to use video for your facebook and Instagram ads (and you should), then pay attention to your video formats. Facebook has released a directive, and studies show that square videos are performing better than rectangle shaped videos. Square videos are designed to run better on mobile devices.
You can learn a few things from this post. First how to take other peoples studies and content to build a great post. Next are some great examples and tips for creating videos and using them on your landing pages.
YouTube is paying agencies to build free video ads for their clients as long as they spend $150. Average cost of business marketing video is $500. Ads are created from existing templates. VideoBurst can do this more cost effectively.
Learn how to do more with less using video marketing. What does engagement look like, does the length of the video matter and how, and other important stats that make your video marketing a success.
Studies show that video marketing gets more engagement, and videos that elicit exhilaration are most remembered. Take a look a these video marketing examples for ideas for your own video marketing ideas.
Word of mouth marketing initiates 84% of B2B sales according the Edelman trust barometer and Marketo research shows that referrals get 4x the average conversion. But like any endeavor you need a plan and these 7 pointers in thius article will put you on the right path - via @Marketo
What are the rules when it comes to copyrights and fair use, when creating online video. specially when it comes to mashups and adding music to your online video. Services like VideoBurst, with licensed music and templates will eliminate many of these concerns.
Google is pushing YouTube to replace TV ads. TV argues that its medium is still the more effective medium, but Video ads do perform better than other digital display ads. The fact is that digital and video advertising is on the rise and should be considered seriously by ad agencies and CMO's.
Some excellent statistics on how video marketing produces better results for getting ranked in Google, increase click through rates and conversions for your content. Additionally learn how to use Video throughout your sales funnel.
As a marketer you should care about quality over quantity. This study offers great detailed comparisson between Facebook and Youtube analytics in terms of watched times and cost per view. Turns our YouTube video is more cost effective.
This is 56 minute video explaining how this entrepreneur got his video go viral, by his definition that is 5 million views in 6 days. He goes through 26 steps and talks about the different types of content that go viral. (Prank, Controversy, change, conflict, fear, creative funny videos, sex, trust, correcting an injustice). But he teaches how to get Value, Education and Ideas to go viral.
Learn the best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social. Video Ads are outperforming TV ads in reach, cost and flexibility. Learn about all the possibilities with Video ads.
Headlines are the first attention grabbers. This articles gives you a very useful table of headline ideas and examples. You should use these concepts when you author captions for your marketing video assets.
Learn how much more engagement you can get from sharing videos on twitter. Video marketing offers better engagement metrics, you can say more, than the 140 characters. This post offers some unique ideas for your video marketing on twitter.
An excellent guide to ad formats for YouTube advertisers. Google is putting a lot of resources to promote YouTube ads to marketers and this may just be one of the best values for the money!
Media buyers are always concerned with reaching their target audience and making sure that they are engaged with their Ads. This report shows that more millennials watch youtube videos than TV.
A 6 month study of YouTube Video ads shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV.
A study referred to in this post shows that 85% of companies rated video marketing as "somewhat successful. Learn excellent tips on creating engaging video strategies here, with some links to other valuable posts.
Interactive content is a proven strategy for engaging users and capturing the interest and attention of prospects. Here are 5 examples of interactive content and tips on whay type best suits your business needs.
Chris Trimple is an author and Professor focusing on innovation. In this article he makes the case for video marketing and why it is the future of online communication. He points out the the falling production costs, and services like VideoBurst make online video marketing possible for small business!
We know video is engaging and both Google and Facebook are ranking videos higher. There are different ways to use videos, not just as a ad maker, but also to make testimonials, product videos, customer service. Many online video makers make this process much easier and less expensive.
Find out the specific reasons why YouTube ads are a more cost effective way of advertising. According to reports 80% of all Internet content consumed will be video content and digital offers certain advantages over TV advertising for digital marketers.
Learn specific reasons on how you can use video to increase your sales from a leading online e-commerce store. The post has some excellent examples and different strategies on how to promote your products
I am always looking for definite and objective action items that can help advance your digital marketing. This post by Guy Kawasaki has some useful tips on things to do and how to do them like how many times should you post the same article on social media.
Sponsored Social is when brands pay content creators to write and promote their content. This author shows thorugh stats that this method produces better results than other traditional marketing techniques like display ads.
Video Marketing is the most effective way to market your products and your brand, According to this report by Forrester. This study shares some piercing statistics highlighting the advantages of video marketing over other mediums.
As a video marketer, your script is an important part of your video marketing strategy. This post offers some professional advice on how to approach writing video scripts for your killer marketing video.
Using video to market your product is effective to get attention, but if you are using it for business you need to know how to measure your video in order to monitor your cost and optimize your performance. See this post for some video measurement techniques.
Google is focused on Video ads. This article does a good job introducing how you can use video in your advertising. Learn what types of videos work, how to target them and how to promote them.
Building trust and engagement go hand in hand for marketers. Learn how video short-circuits the entire engagement process, by reducing the touches you need to drive real engagement. Author shares that when they implemented video on theor site, they saw traffic increase and bounce rates evaporate from their site.
Really good tips for brand marketers. One powerful idea is to get your social network to help you get started. This idea works equally well with employees! Have them share company content though their channels!
Learn how professionals prepare and plan for explainer videos. Like any other endeavour, to create an impactfull explainer video for your business or product you need a strategy for your video which starts with the script. Learn how to think about your explainer video script and more!
YouTube is the second largest search platform after Google. considering that video ads are also very effective, specially for branding purposes, learn how much ads cost. You will be surprised.