Video Burst Public date: 12.11.2019 04:56:26

22 Jun 2017

Facebook Ads and Metrics: New Research for Marketers

Excellent study and valuable metrics on Facebook advertising. Advertising is undoubtedly the most important lead generation activity for marketers. Learn the success and challenges of Facebook advertising. The main trend reported by marketers is that they are planning to use more video in their advertising
Excellent study and valuable metrics on Facebook advertising. Advertising is undoubtedly the most important lead...

Publisher: Neil Patel

Author:

21 Jun 2017

How to Drive 1000 Visitors from YouTube Every Month

Find out how to optimize your content on YouTube to get valuable traffic. YouTube is the 2nd largest search platform behind Google. This platform is under utilized by small businesses and offers great opportunities for getting valuable leads.
Find out how to optimize your content on YouTube to get valuable traffic. YouTube is the 2nd largest search platform...
30 May 2017

Facebook Mobile Video: What Marketers Need to Know

Facebook has a new tab on iphone devices for video only streams. This is currently just for the US, but the rest is coming. Considering Mobile usage, and the fact that 80% of all content consumed by 2020 will be video, its important to optimize your video content for mobile devices.
Facebook has a new tab on iphone devices for video only streams. This is currently just for the US, but the rest is...
20 May 2017

8 Ways to Cultivate A Relationship to Desire

To write effective video scripts we follow a 4 step process. Grab attention, generate interest, cultivate desire, create conviction. Here are some insights of how to cultivate desire in yourself that you can use to write a better ad copy!
To write effective video scripts we follow a 4 step process. Grab attention, generate interest, cultivate desire, create...

Publisher: Vidyard

Author:

11 May 2017

How to A/B Test your Marketing Video

A/B testing of your video assets are critical to your success. This post shares some very useful strategies and concepts you should consider when trying to improve the conversion rate for your marketing video assets.
A/B testing of your video assets are critical to your success. This post shares some very useful strategies and concepts...

Publisher: bufferapp

Author:

26 Apr 2017

Increase Your Instagram Reach: 10 Simple Tactics You Can Try Today

Our interest is the number 2 item on the list. Author shows that videos get more comments and produce more engagement on Instagram, than images, eventhough images get more likes. Reason is potentially that people actually watch the videos and form an opinion that they want to share. The time you share your posts is also important.
Our interest is the number 2 item on the list. Author shows that videos get more comments and produce more engagement on...

Publisher: AdAge

Author:

8 Apr 2017

In respond to Brands, YouTube Makes New Rules

If you are planning to make money out of your YouTube channel you need to get at least 10,000 views before your are qualified for ads. Brands had stopped advertising on YouTube in fear of promoting their products on unapproved content. YouTube's most popular personality PewDiePie, Felix Kjellberg, called the brand boycott "the adpocalypse" and showed his fans how his videos were now making only a trickle of money.
If you are planning to make money out of your YouTube channel you need to get at least 10,000 views before your are...
28 Mar 2017

7 Hidden Facebook Power Editor Features to Save You Time

As a video ad marketer you need to know your way around the Facebook Power editor. This post walks you through various features and setups for your audience targeting and optimization, using the Facebook power editor.
As a video ad marketer you need to know your way around the Facebook Power editor. This post walks you through various...

Publisher: DreamGrow

Author:

10 Mar 2017

8 Powerful Reasons You Need to Use Video Marketing

Learn why video marketing is important to marketers. This post offers convincing analytics for video marketing ROI. Additionally ad platforms like Google advertising network love video, and consumers put more trust in video than other mediums. Click through to find out more!
Learn why video marketing is important to marketers. This post offers convincing analytics for video marketing ROI....
9 Mar 2017

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Instagram with 600 million users is an important channel for spreading your message and a key channel for sharing images and videos. Learn what to post, how often to post from top brands that have had success on this channel
Instagram with 600 million users is an important channel for spreading your message and a key channel for sharing images...
7 Mar 2017

Why You Need An Animated Explainer Video For Your Business

According to studies the majority of people are visual learners. Considering that you have only ten seconds to capture most attention and that 80% of the people remeber what they saw, you need an explainer video! This post makes an argument for an animated video.
According to studies the majority of people are visual learners. Considering that you have only ten seconds to capture...

Publisher: Adweek

Author:

22 Feb 2017

Google Opens Up YouTube and Ad Platforms for Measurement Audit

Media Rating Council is an independent agency and watch dog for media companies. An audit by MRC gives all players the confidence that actually get what they pay for. Google is following Facebook's lead to get MRC certified.
Media Rating Council is an independent agency and watch dog for media companies. An audit by MRC gives all players the...

How Do I Promote My Explainer Video After it’s Done?

If you are asking how can I use my explainer video to promote my company, then this post is for you. Learn a number of creative ways to use your explainer videos in blogs and various social channels to get leads.
If you are asking how can I use my explainer video to promote my company, then this post is for you. Learn a number of...

Publisher: Wyzowl

Author:

21 Jan 2017

Video Marketing Statistics 2016

A comprehensive study, making the case for Video Marketing. This study surveyed 230 unique respondents, both marketing professionals and online consumers, on usage and spending, results and ROI, types of videos used and comparing them to businesses not using video marketing
A comprehensive study, making the case for Video Marketing. This study surveyed 230 unique respondents, both marketing...
13 Jan 2017

How Video Marketing Will Change the Game for Marketers in 2016

Some excellent ideas on how companies and B2B marketing and sales organizations are using video to promote their services, educate their clients and solve some of the customer relationship challenges using video marketing.
Some excellent ideas on how companies and B2B marketing and sales organizations are using video to promote their...
7 Jan 2017

Time to increase your Video Marketing budget and here is why!

Video Marketing should be an integral part of your strategy, considering that Video will account for 79% of global Internet traffic by 2020. This posts discusses some of the way to use video marketing for brand awareness, engagement, lead generation and sales and how to measure these activities to make sure you are on track.
Video Marketing should be an integral part of your strategy, considering that Video will account for 79% of global...
6 Jan 2017

Types of Online Video Advertising

As Video becomes the most engaging type of content on the Internet, it makes sense that video advertising is becoming the medium of choice for reaching and engaging consumers. Learn about the different types of video ads to choose from.
As Video becomes the most engaging type of content on the Internet, it makes sense that video advertising is becoming...

Publisher: HubSpot

Author:

4 Jan 2017

42 Visual Content Marketing Statistics You Should Know in 2017

76% of marketers who have used video in their marketing campaign, say that video marketing has had a direct impact on their campaigns. This post shares some compelling statistics on the use of visual assets which include images and video for effective marketing.
76% of marketers who have used video in their marketing campaign, say that video marketing has had a direct impact on...

Publisher: AdEspresso

Author:

18 Nov 2016

Secret Side of Google Adwords – Video Ads

Next to Google Facebook is now the most important advertising platform on the Internet. This post does a good job in helping you understand how to create ads for Facebook, how to target them and what you should expect in terms of cost.
Next to Google Facebook is now the most important advertising platform on the Internet. This post does a good job in...
11 Oct 2016

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

Content Marketing requires a carefully thought through strategy. When creating content for your video marketing, you should have a plan for each stage of your sales funnel. Are you creating and explainer video for awareness stage or a video ad for the conversion stage? This post offers some good examples.
Content Marketing requires a carefully thought through strategy. When creating content for your video marketing, you...
29 Sep 2016

How to Write a B2B Explainer Video Script That Converts

B2B explainer videos have a different script than B2C. Learn in detail how to approach the your script for defining your problem, the status quo, solution, how it works, benefits and call to action script.
B2B explainer videos have a different script than B2C. Learn in detail how to approach the your script for defining your...
15 Sep 2016

How To Do Facebook Video Marketing The Right Way

Video Marketing is one way to circumvent Facebook limiting algorithms that make it harder to earn high organic reach. Learn about the Video Marketing Mechanics like file type, video length, video type and other useful information that will boost your engagement,
Video Marketing is one way to circumvent Facebook limiting algorithms that make it harder to earn high organic reach....

Publisher: bufferapp

Author:

12 Aug 2016

A Video Marketing Guide On Creating Engaging Content for Social Media

Videos have become the most watched form of content on the Internet. This fact makes Video marketing the most important endeavor for anyone who wants to get a message across. There are many ways to create videos on a budget. Learn how to stand out with your video marketing. Each channel has its own characteristics. This post does a good job explaining how to prepare your video for each social channel.
Videos have become the most watched form of content on the Internet. This fact makes Video marketing the most important...
3 Aug 2016

How to Create a Mind-Blowing Instagram Video Strategy

Instagram is an important platform for introducing your brand to 500 million active users. They recently changed the length of their videos from 15 to 60 seconds and this makes Instagram a perfect platform for video marketing. Learn how to promote your videos on Instagram.
Instagram is an important platform for introducing your brand to 500 million active users. They recently changed the...
21 Jul 2016

4 Conversion-Boosting Tips For Using Landing Page Videos

Landing page's have one mission and that is to convert visitors. Video is a proven method for conveying a 1000 words in a few seconds and statistics show that video converts more users.  Look at some examples and get more detail for building winning landing pages.
Landing page's have one mission and that is to convert visitors. Video is a proven method for conveying a 1000 words in...

Publisher: Adweek

Author:

14 Jul 2016

Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook

If you are planning to use video for your facebook and Instagram ads (and you should), then pay attention to your video formats. Facebook has released a directive, and studies show that square videos are performing better than rectangle shaped videos. Square videos are designed to run better on mobile devices.
If you are planning to use video for your facebook and Instagram ads (and you should), then pay attention to your video...
28 Jun 2016

Landing Page Video: 11 New Rules To Consider Before Creating

You can learn a few things from this post. First how to take other peoples studies and content to build a great post. Next are some great examples and tips for creating videos and using them on your landing pages.
You can learn a few things from this post. First how to take other peoples studies and content to build a great post....
16 Jun 2016

YouTube producing video ads for small businesses

YouTube is paying agencies to build free video ads for their clients as long as they spend $150. Average cost of business marketing video is $500. Ads are created from existing templates. VideoBurst can do this more cost effectively.
YouTube is paying agencies to build free video ads for their clients as long as they spend $150. Average cost of...

Publisher: HubSpot

Author:

31 May 2016

10 Excellent Examples of Video Marketing on Facebook

Studies show that video marketing gets more engagement, and videos that elicit exhilaration are most remembered. Take a look a these video marketing examples for ideas for your own video marketing ideas.
Studies show that video marketing gets more engagement, and videos that elicit exhilaration are most remembered. Take a...

Publisher: Marketo

Author:

30 Apr 2016

Before You Launch a B2B Referral Program

Word of mouth marketing initiates 84% of B2B sales according the Edelman trust barometer and Marketo research shows that referrals get 4x the average conversion. But like any endeavor you need a plan and these 7 pointers in thius article will put you on the right path - via @Marketo
Word of mouth marketing initiates 84% of B2B sales according the Edelman trust barometer and Marketo research shows that...
24 Apr 2016

Code of Best Practices in Fair Use for Online Video

What are the rules when it comes to copyrights and fair use, when creating online video. specially when it comes to mashups and adding music to your online video. Services like VideoBurst, with licensed music and templates will eliminate many of these concerns.
What are the rules when it comes to copyrights and fair use, when creating online video. specially when it comes to...
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Publisher: The Guardian

Author:

21 Apr 2016

Google claims YouTube ads are more effective than TV

Google is pushing YouTube to replace TV ads. TV argues that its medium is still the more effective medium, but Video ads do perform better than other digital display ads. The fact is that digital and video advertising is on the rise and should be considered seriously by ad agencies and CMO's.
Google is pushing YouTube to replace TV ads. TV argues that its medium is still the more effective medium, but Video ads...
19 Apr 2016

Why 2016 Will Be the Year of Video Marketing

Some excellent statistics on how video marketing produces better results for getting ranked in Google, increase click through rates and conversions for your content. Additionally learn how to use Video throughout your sales funnel.
Some excellent statistics on how video marketing produces better results for getting ranked in Google, increase click...

Publisher: Moz

Author:

14 Apr 2016

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

As a marketer you should care about quality over quantity. This study offers great detailed comparisson between Facebook and Youtube analytics in terms of watched times and cost per view. Turns our YouTube video is more cost effective.
As a marketer you should care about quality over quantity. This study offers great detailed comparisson between Facebook...
12 Apr 2016

How to Make Your Content Go Viral

This is 56 minute video explaining how this entrepreneur got his video go viral, by his definition that is 5 million views in 6 days. He goes through 26 steps and talks about the different types of content that go viral. (Prank, Controversy, change, conflict, fear, creative funny videos, sex, trust, correcting an injustice). But he teaches how to get Value, Education and Ideas to go viral.
This is 56 minute video explaining how this entrepreneur got his video go viral, by his definition that is 5 million...
31 Mar 2016

The comprehensive guide to video advertising in 2016

Learn the best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social. Video Ads are outperforming TV ads in reach, cost and flexibility. Learn about all the possibilities with Video ads.
Learn the best practices for video advertising across a wide variety of platforms and channels, including mobile,...

Publisher: SumoMe

Author:

23 Mar 2016

49 Headline Formulas to Skyrocket Conversions (And Where to Use Them)

Headlines are the first attention grabbers. This articles gives you a very useful table of headline ideas and examples. You should use these concepts when you author captions for your marketing video assets.
Headlines are the first attention grabbers. This articles gives you a very useful table of headline ideas and examples....
29 Jan 2016

A Comprehensive Guide to Twitter Video

Learn how much more engagement you can get from sharing videos on twitter. Video marketing offers better engagement metrics, you can say more, than the 140 characters. This post offers some unique ideas for your video marketing on twitter.
Learn how much more engagement you can get from sharing videos on twitter. Video marketing offers better engagement...
2 Dec 2015

How YouTube Extends the Reach and Engagement of Your Video Advertising

Media buyers are always concerned with reaching their target audience and making sure that they are engaged with their Ads. This report shows that more millennials watch youtube videos than TV.
Media buyers are always concerned with reaching their target audience and making sure that they are engaged with their...

New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

A 6 month study of YouTube Video ads shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV.
A 6 month study of YouTube Video ads shows that YouTube not only drives brand metrics throughout the consumer...
24 Sep 2015

5 Types of Interactive Content to Supercharge Your Content Marketing

Interactive content is a proven strategy for engaging users and capturing the interest and attention of prospects. Here are 5 examples of interactive content and tips on whay type best suits your business needs.
Interactive content is a proven strategy for engaging users and capturing the interest and attention of prospects. Here...
31 Jul 2015

Why online video is the future of content marketing

Chris Trimple is an author and Professor focusing on innovation. In this article he makes the case for video marketing and why it is the future of online communication. He points out the the falling production costs, and services like VideoBurst make online video marketing possible for small business!
Chris Trimple is an author and Professor focusing on innovation. In this article he makes the case for video marketing...
17 Jun 2015

7 Ways to Use Video to Drive Traffic and Conversions

We know video is engaging and both Google and Facebook are ranking videos higher. There are different ways to use videos, not just as a ad maker, but also to make testimonials, product videos, customer service. Many online video makers make this process much easier and less expensive.
We know video is engaging and both Google and Facebook are ranking videos higher. There are different ways to use...
12 Jun 2015

Are YouTube Video Ads Better Than TV Ads?

Find out the specific reasons why YouTube ads are a more cost effective way of advertising. According to reports 80% of all Internet content consumed will be video content and digital offers certain advantages over TV advertising for digital marketers.
Find out the specific reasons why YouTube ads are a more cost effective way of advertising. According to reports 80% of...
21 May 2015

Ecommerce Product Videos: How To Use Video To Increase Sales

Learn specific reasons on how you can use video to increase your sales from a leading online e-commerce store. The post has some excellent examples and different strategies on how to promote your products
Learn specific reasons on how you can use video to increase your sales from a leading online e-commerce store. The post...

Publisher: Marketo

Author:

25 Jan 2015

How to Integrate Social Media and Blogging

I am always looking for definite and objective action items that can help advance your digital marketing. This post by Guy Kawasaki has some useful tips on things to do and how to do them like how many times should you post the same article on social media.
I am always looking for definite and objective action items that can help advance your digital marketing. This post by...

Publisher: Entrepreneur

Author:

16 Oct 2014

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

Sponsored Social is when brands pay content creators to write and promote their content. This author shows thorugh stats that this method produces better results than other traditional marketing techniques like display ads.
Sponsored Social is when brands pay content creators to write and promote their content. This author shows thorugh stats...

Publisher: Marketwire

Author:

18 Apr 2014

A Minute of Video Is Worth 1.8 Million Words, According to Forrester Research

Video Marketing is the most effective way to market your products and your brand, According to this report by Forrester. This study shares some piercing statistics highlighting the advantages of video marketing over other mediums.
Video Marketing is the most effective way to market your products and your brand, According to this report by Forrester....

Publisher: HubSpot

Author:

7 Nov 2013

6 Video Metrics Ecommerce Marketers Must Track

Using video to market your product is effective to get attention, but if you are using it for business you need to know how to measure your video in order to monitor your cost and optimize your performance. See this post for some video measurement techniques.
Using video to market your product is effective to get attention, but if you are using it for business you need to know...
20 Aug 2013

Accelerating Audience Engagement with Online Video

Building trust and engagement go hand in hand for marketers. Learn how video short-circuits the entire engagement process, by reducing the touches you need to drive real engagement. Author shares that when they implemented video on theor site, they saw traffic increase and bounce rates evaporate from their site.
Building trust and engagement go hand in hand for marketers. Learn how video short-circuits the entire engagement...
1 Feb 2013

9 Insider Tips for Creating a Killer Explainer Video

Learn how professionals prepare and plan for explainer videos. Like any other endeavour, to create an impactfull explainer video for your business or product you need a strategy for your video which starts with the script. Learn how to think about your explainer video script and more!
Learn how professionals prepare and plan for explainer videos. Like any other endeavour, to create an impactfull...

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