Find out what techniques to use in order to compete with big brands using search. When searching google the paid clicks are only 15% of the total clicks. 60% of the clicks are organic. Learn how you can use this to grow your business.
Excellent post on calculating your inbound marketing cost. Article shows you how to go deeper than simple metrics of traffic monitoring and twitter followers. Getting the tools and the spreadsheet is free, but you have to subscribe. This message is one of the top re-tweeted messages.
Excellent insights on how to measure your analytics. Author points out that 80% of your visitors are looking for information and only 20% or so want to buy, so your conversion analytics needs to be based on intent. Learn how to measure your buyers.
The author points to a focused study that found that Influencer marketing yields ROI as much as 11X that of online display ads. The ROI is also due to the fact that the influencer marketing gets more impressions.