Video Burst Public date: 12.11.2019 04:56:26

Publisher: measurement now

Author:

23 May 2013

Make Measurement Make Sens (3MS)

Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising "currency" that will enhance evaluation of digital media and facilitate cross-platform comparison for brand marketing.
Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising...

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