Video Burst Public date: 12.11.2019 04:56:26

Publisher: marketing grid

Author:

28 Jun 2014

Smart Zones

Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach, accuracy and privacy. Forrester statistics show that 50% of unique users blocked cookies and ad agencies report that cookie-based targeting for national campaigns averages 30% - 35% and is dropping rapidly. Smat Zones concentrate on demographic attributes
Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach,...
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