Video Burst Public date: 12.11.2019 04:56:26

Publisher: adage

Author:

26 Aug 2013

Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?

"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The barbell strategy of our advertising business connects programmatic advertising on one side with deep marketing services on the other side and connects in the middle with data and analytics".
"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The...

Publisher: adage

Author:

15 Dec 2011

Know Your DSPs: Forrester Issues New Ranking on Services, Volume and Revenue

Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like capabilities on 48 different criteria including media access and support; data access and support; algorithmic optimization; leadership; and internal resources. Forrester obtained this information through product demos, interviews with clients, client surveys, and interviews with the DSPs themselves.
Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like...
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dsp

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