Video Burst Public date: 12.11.2019 04:56:26

16 Mar 2011

Attribution Management: The New Frontier In Search

Attribution management is the science of calculating the contribution that each marketing touch point experienced by a consumer has on generating a "conversion action" - such as a purchase. Once the true attribution of each touch point is calculated, more intelligent decisions can be made by marketers about investments in the specific channels, campaigns and advertisement attributes that produce the best return on investment.
Attribution management is the science of calculating the contribution that each marketing touch point experienced by a...

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