Video Burst Public date: 12.11.2019 04:56:26

Publisher: Qura

Author:

4 Apr 2013

What is the Difference between an Ad Exchange and RTB?

At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising where RTB is a protocol for two digital advertising companies to transact. RTB was created as a protocol to connect the many different platforms of digital advertising namely Ad Exchange, DSP and SSP platforms
At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising...

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