Video Burst Public date: 12.11.2019 04:56:26

Publisher: Quora

Author:

16 May 2012

How do ad exchanges and real-time bidding platforms work

When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and apply targeting data from a data provider/data exchange? How do they handle all of this in a handful of milliseconds?
When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and...

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