Video Burst Public date: 12.11.2019 04:56:26

Publisher: IAB

Author:

5 Dec 2013

The Native Advertising Playbook

In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets, Promoted listings, In Ad with native elments listings and custom.
In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets,...

Publisher: IAB

Author:

29 Oct 2013

Programmatic and automation – The publishers perspective

Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms "programmatic", "automation" and "RTB" evoke mean different things to different people. This paper aims to provide clarity, from the publishers' perspective, by outlining four main ways of transacting "programmatically" today. It provides a clear framework for distinguishing between them and highlights other factors commonly associated with each "programmatic"transaction.
Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms...

Publisher: IAB

Author:

25 Jan 2013

Making Measurement Make Sense (3MS)

IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will enhance digital media planning, assessment and comparison.
IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will...

Publisher: IAB

Author:

27 Dec 2012

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are...

Publisher: IAB

Author:

16 May 2012

IAB – Ad Unit Guidelines

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. The IAB s Ad Sizes Working Group meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate.
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning,...

Leave a Comment

Your email address will not be published. Required fields are marked *

Name *