Video Burst
Publisher: Google
1 Jan 2014
Google Active View
Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making Measurement Make Sense (3MS) proposed standard of being - at least 50% viewable for a minimum of one second.- Google detects viewability via a javascript tag that captures the cumulative time an ad has been viewed.
Publisher: Google
8 Feb 2013
View-through conversion tracking
View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user's computer; conversions are reported only for Ad Exchange ads that run on Ad Exchange sites.
Publisher: Google
24 Jan 2013
How passback works and when to use it
Pass-back line items are used with third-party advertisers for a number of reasons. Primarily, pass-back line items return a house ad or other remnant ad within DFP when the third-party doesn't have an ad to serve or when this ad doesn't meet the minimum CPM agreed upon with the third-party.
Publisher: Google
4 Dec 2012
Impression share
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels.
Publisher: Google
2 Nov 2012
Non-guaranteed line item
In general, non-guaranteed line items fill your site's unsold inventory when you haven't made any contractual impression agreements with your advertisers. Non-guaranteed line items include: network, bulk, price priority, and house. They aren't considered booked inventory by forecasting.