Video Burst Public date: 12.11.2019 04:56:26

19 Oct 2012

Understanding the Cost-Per-Engagement Ad Model

CPE stands for cost-per-engagement. The term was trademarked in 2006 by an online solution provider looking to bring more accountability to brand units. These days, it s being used by a subset of publishers looking to differentiate themselves along one important dimension: engagement.
CPE stands for cost-per-engagement. The term was trademarked in 2006 by an online solution provider looking to bring...

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