Video Burst
Publisher: wikipedia
6 Jun 2017
Haul video
Publisher: Centro
Author: Christiana Marouchos
12 Apr 2017
Out of The Video Stream and Into the Outstream
Publisher: Wikipedia
12 Oct 2014
View-through rate
Viewthrough rate (VTR aka VCR-Video Completion Rate) measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Web sites or potentially offline:
Publisher: addroid
1 Aug 2014
Addroid
Addroid lets you easily convert your legacy 40K banners and rich media banners with old technology from the 90's that also don't run on mobile by taking the traditional banners and turn them into video banners that run everywhere. This reduces the cost of development from 2 weeks to a few minutes. Additional they solve the problem of running rich media in programmatic and various ad networks.
Publisher: Wall Street Journal
1 Jul 2014
‘Viewability’ Comes to Video Ads
The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable if 50 percent of it is visible on a user's screen for at least two consecutive seconds. That means if a video ad is playing on part of a webpage a user never scrolls far enough to see, the advertiser won t be charged for it. The idea is to prevent advertisers wasting money on ads that never actually reach consumers eyes.
Publisher: Youtube
12 Mar 2014
Truview ads
TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. We charge you only when a viewer has chosen to watch your ad, not when an impression is served. Since you pay only when viewers watch your video ad, you can easily increase or decrease your budget depending on objectives.
Publisher: NetLingo
9 May 2012
mid-roll
The name of an online video commercial that appears during an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you may be forced to watch a short commercial either before the video content (known as a pre-roll) during the video content (known as a mid-roll) or after the video content (known as a post-roll).
Publisher: adexchanger
27 Sep 2011
Is An Online GRP Needed For Online Video Advertising?
Great discussion on GRP standard for online video - Here is the opinion of Tim Avila from Brightroll, "GRP matters less online. It's an insufficient measure in a realm where ad effectiveness can be determined more directly. In fact, better accountability is a well-documented reason for online video s torrid spending growth. In an interactive medium where advertisers can measure lift in online sales, keyword searches and consumer attitudes in near real-time, aggregate measures like GRP become less important. As online video spending continues to grow, look for GRP to matter less, not more."