Video Burst Public date: 12.11.2019 04:56:26

Publisher: Business week

Author:

15 Aug 2012

To Be or Not to Be an Online Ad

It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of paying customers. Earlier this year, ComScore released the results of a study of 12 big-name advertisers in which it found that about 30 percent of the online ads purchased by these companies never reached an eyeball.
It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of...

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