Search retrageting is a highly effective prospecting tool for finding individuals who have searched for your targeted terms on Google, Yahoo, or Bing, but have not yet visited your site. Unlike site retrageting, that only targets people who have been to your site before, search retargeting generates high returns from new customers.
When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Attribution management is the science of calculating the contribution that each marketing touch point experienced by a consumer has on generating a "conversion action" - such as a purchase. Once the true attribution of each touch point is calculated, more intelligent decisions can be made by marketers about investments in the specific channels, campaigns and advertisement attributes that produce the best return on investment.