Video Burst Public date: 12.11.2019 04:56:26

Publisher: Turn

Author:

12 Oct 2014

3 Things you need to know about RTB

This article discusses the conflict between Sell Side Platforms (SSP) and Buy Site Platforms (DSP) as it realtes to realtime bidding platforms.
This article discusses the conflict between Sell Side Platforms (SSP) and Buy Site Platforms (DSP) as it realtes to...

Open exchanges vs. private exchanges: Which is right for you?

You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by premium publishers or vertical ad networks. It's important your know the difference.
You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by...

Publisher: IAB

Author:

29 Oct 2013

Programmatic and automation – The publishers perspective

Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms "programmatic", "automation" and "RTB" evoke mean different things to different people. This paper aims to provide clarity, from the publishers' perspective, by outlining four main ways of transacting "programmatically" today. It provides a clear framework for distinguishing between them and highlights other factors commonly associated with each "programmatic"transaction.
Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms...

Publisher: Qura

Author:

4 Apr 2013

What is the Difference between an Ad Exchange and RTB?

At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising where RTB is a protocol for two digital advertising companies to transact. RTB was created as a protocol to connect the many different platforms of digital advertising namely Ad Exchange, DSP and SSP platforms
At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising...

Publisher: Quora

Author:

16 May 2012

How do ad exchanges and real-time bidding platforms work

When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and apply targeting data from a data provider/data exchange? How do they handle all of this in a handful of milliseconds?
When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and...

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