Traditionally video ads were served in-stream, meaning during playback of a video content. Outstream video ads are different. You notice them on many publisher sites. They are creating new revenue opportunities for publishers.
The International News Media Association (INMA) is the world s leading provider of global best practices and marketing ideas for news media companies looking to grow amid profound market change.
Nice intro to basic issues on setting up an adsense account for your website. Rules apply to other solutions as well, like ad placement, ad types, setting up the design of the ads, driving traffic and many more useful ideas.
Great article for smaller publishers starting out and wondering why they are not making the money they should. Your traffic, content, your niche, CTR and adsense setting are all issues.