Video Burst Public date: 12.11.2019 04:56:26

Publisher: Google

Author:

24 Jan 2013

How passback works and when to use it

Pass-back line items are used with third-party advertisers for a number of reasons. Primarily, pass-back line items return a house ad or other remnant ad within DFP when the third-party doesn't have an ad to serve or when this ad doesn't meet the minimum CPM agreed upon with the third-party.
Pass-back line items are used with third-party advertisers for a number of reasons. Primarily, pass-back line items...

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