Video Burst Public date: 12.11.2019 04:56:26

Publisher: PubNative

Author:

17 Oct 2014

3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising

Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM for native advertising becuase impressions are not measured the same way desktop web display is! Great read to learn about mobile advertising.
Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM...

Publisher: Search Engine Watch

Author:

14 Oct 2014

Why Small Business Should Care About Native Advertising

This is a good article for small publishers. The article discribes the challenge of measuring ROI for small publishers and some solutions. However it doesn't really explore the ROI metrics for measuring success.
This is a good article for small publishers. The article discribes the challenge of measuring ROI for small publishers...
21 Jun 2014

Native Advertising Test: Does Your Campaign Make The Cut?

This article describes the true characterisitic of native advertising. It should be native to the platform like a facebook post or a tweet, it should be easily sharable and come from a trusted source which in case of a facebook post seems like it is coming from your friends.
This article describes the true characterisitic of native advertising. It should be native to the platform like a...

Publisher: IAB

Author:

5 Dec 2013

The Native Advertising Playbook

In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets, Promoted listings, In Ad with native elments listings and custom.
In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets,...

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