Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM for native advertising becuase impressions are not measured the same way desktop web display is! Great read to learn about mobile advertising.
This is a good article for small publishers. The article discribes the challenge of measuring ROI for small publishers and some solutions. However it doesn't really explore the ROI metrics for measuring success.
5 very useful guidelines that define a "Native Ad" - The article suggests that if you follow these 5 guidelines your chances for defeating banner blindnessand imporving ad reveue increases.
This article describes the true characterisitic of native advertising. It should be native to the platform like a facebook post or a tweet, it should be easily sharable and come from a trusted source which in case of a facebook post seems like it is coming from your friends.
In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets, Promoted listings, In Ad with native elments listings and custom.