Video Burst
Publisher: PubNative
17 Oct 2014
3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising
Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM for native advertising becuase impressions are not measured the same way desktop web display is! Great read to learn about mobile advertising.
Publisher: Stack Adapt
3 Oct 2014
What publishers need to know about Native Advertising
5 very useful guidelines that define a "Native Ad" - The article suggests that if you follow these 5 guidelines your chances for defeating banner blindnessand imporving ad reveue increases.