Video Burst Public date: 12.11.2019 04:56:26

Publisher: PubNative

Author:

17 Oct 2014

3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising

Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM for native advertising becuase impressions are not measured the same way desktop web display is! Great read to learn about mobile advertising.
Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM...
Tags:
analysis, cpm, monetization, native advertising
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