Video Burst Public date: 12.11.2019 04:56:26

Publisher: Media Post

Author:

21 Feb 2012

Time Spent In Mobile Far Outpaces Ad Spending

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now...

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