Impression share metrics are often used as the key indicator of one’s market share. Learn how to measure it, and if the impression share metric is really valuable for measuring your ad campaign success.
Learn about the right strategy and the right measurement for your advertising campaign. Brand marketers use Brand lift is how advertisers measure how their advertising has shifted consumer perception against one of the key purchase funnel metrics.
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels.