Video Burst Public date: 12.11.2019 04:56:26

Publisher: Wikipedia

Author:

7 Jul 2012

Media planning

Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a...

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