Video Burst
21 Metrics for Measureing Online Display Advertising
Active GRP (Gross Rating Point)
Analyze Online Audience
Make Measurement Make Sens (3MS)
What is Brand Lift?
View-through conversion tracking
View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user's computer; conversions are reported only for Ad Exchange ads that run on Ad Exchange sites.
validated Campaign Essentials (AddEffx)
Media Rating Council (MRC)
Media Rating Council is an independent agency with the objective and purpose to secure for the media industry and related users audience measurement services that are valid, reliable and effective - To evolve and determine minimum disclosure and ethical criteria for media audience measurement services. - To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.
CPA Calculator
This is a CPA Calculator: "How much do I have to spend to get a sale?" Whether that's a product or service sold online or offline, a lead generated, a newsletter subscription form completed, or a social application shared, cost per acquisition (CPA) tells you how much spend it takes to get one of these conversions.
Impression share
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels.
Understanding the Cost-Per-Engagement Ad Model
per inquiry advertising
Per-inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action(CPA)- is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run.
Time Spent In Mobile Far Outpaces Ad Spending
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.
Is An Online GRP Needed For Online Video Advertising?
Great discussion on GRP standard for online video - Here is the opinion of Tim Avila from Brightroll, "GRP matters less online. It's an insufficient measure in a realm where ad effectiveness can be determined more directly. In fact, better accountability is a well-documented reason for online video s torrid spending growth. In an interactive medium where advertisers can measure lift in online sales, keyword searches and consumer attitudes in near real-time, aggregate measures like GRP become less important. As online video spending continues to grow, look for GRP to matter less, not more."