Video Burst Public date: 12.11.2019 04:56:26

Publisher: ZEDO

Author:

12 Feb 2011

Exchanges vs. Ad Networks – The agency perspective

A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start by comparing the two from the advertiser perspective. I am focusing only on brand advertisers, and ad networks that sell high CPM brand advertising on good quality, brand-safe sites.
A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start...

Publisher: adexchanger

Author:

8 Feb 2010

What Is A True DSP?

What are the key characteristics of a true DSP? Here is a broad list of ideas from people in the industry, and direct quotes from agencies that have gone through this evaluation process.
What are the key characteristics of a true DSP? Here is a broad list of ideas from people in the industry, and direct...
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