A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start by comparing the two from the advertiser perspective. I am focusing only on brand advertisers, and ad networks that sell high CPM brand advertising on good quality, brand-safe sites.
What are the key characteristics of a true DSP? Here is a broad list of ideas from people in the industry, and direct quotes from agencies that have gone through this evaluation process.