Video Burst Public date: 12.11.2019 04:56:26

Open exchanges vs. private exchanges: Which is right for you?

You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by premium publishers or vertical ad networks. It's important your know the difference.
You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by...

Publisher: chron

Author:

28 Feb 2013

Trading Desk

Advertising business has used a wall street business model to create a fairer market place for advertisers to find the best value for their ads and exercise more power over where they place their ads.  Treading desks were created as a response to the unsuccessful use of online ad networks, which resulted in huge advertising expenses with limited results. Trading desks offer more competitive pricing than the common ad network.
Advertising business has used a wall street business model to create a fairer market place for advertisers to find the...

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