Video Burst Public date: 12.11.2019 04:56:26

Publisher: Affiliate Window

Author:

12 Oct 2014

Ad attribution – DE-Duplication

De-duplication is the process of attributing a sale to one online marketing channel on predefined conditions, these conditions will decide which tracking tag is shown at the confirmation of sale page.
De-duplication is the process of attributing a sale to one online marketing channel on predefined conditions, these...

Publisher: DMA Knowledge

Author:

10 Sep 2014

Last Viewable Cookie Method

This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution is commonly attributed to the last website where the click was originated however newer methods take viewability of the ad and the time spent for the attribution
This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution...
16 Mar 2011

Attribution Management: The New Frontier In Search

Attribution management is the science of calculating the contribution that each marketing touch point experienced by a consumer has on generating a "conversion action" - such as a purchase. Once the true attribution of each touch point is calculated, more intelligent decisions can be made by marketers about investments in the specific channels, campaigns and advertisement attributes that produce the best return on investment.
Attribution management is the science of calculating the contribution that each marketing touch point experienced by a...

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