Video Burst Public date: 12.11.2019 04:56:26

Publisher: eWEEK

Author:

21 Feb 2017

Google to Allow Independent Audit of YouTube Ad Performance Metrics

Google is getting third party validation for its video ads from MRC. Third party accreditation by MRC will give YouTube advertisers the confidence they need to allocate their budgets for YouTube advertising.
Google is getting third party validation for its video ads from MRC. Third party accreditation by MRC will give YouTube...

Publisher: Coola Data

Author:

11 Jul 2014

Defining Behavioral Analytics 2.0

Typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. Both analytics are gnerally included with your programs, but the behavioral analytics are the ones that you specifically configure to measure and analyze your KPI.
Typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. Both analytics are...

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