Google is getting third party validation for its video ads from MRC. Third party accreditation by MRC will give YouTube advertisers the confidence they need to allocate their budgets for YouTube advertising.
Typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. Both analytics are gnerally included with your programs, but the behavioral analytics are the ones that you specifically configure to measure and analyze your KPI.
To target your customer, you need to understand how to use the audience demographics in order to reach the desired audience. Learn how to use the data to grow, target and monetize your audience online.