Video Burst Public date: 12.11.2019 04:56:26

Publisher: DMA Knowledge

Author:

10 Sep 2014

Last Viewable Cookie Method

This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution is commonly attributed to the last website where the click was originated however newer methods take viewability of the ad and the time spent for the attribution
This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution...

Publisher: Wall Street Journal

Author:

1 Jul 2014

‘Viewability’ Comes to Video Ads

The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable if 50 percent of it is visible on a user's screen for at least two consecutive seconds. That means if a video ad is playing on part of a webpage a user never scrolls far enough to see, the advertiser won t be charged for it. The idea is to prevent advertisers wasting money on ads that never actually reach consumers eyes.
The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable...

Publisher: Google

Author:

1 Jan 2014

Google Active View

Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making Measurement Make Sense (3MS) proposed standard of being - at least 50% viewable for a minimum of one second.- Google detects viewability via a javascript tag that captures the cumulative time an ad has been viewed.
Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making...

Publisher: measurement now

Author:

23 May 2013

Make Measurement Make Sens (3MS)

Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising "currency" that will enhance evaluation of digital media and facilitate cross-platform comparison for brand marketing.
Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising...

Publisher: sourceforge

Author:

3 Apr 2013

Safe Frame

SafeFrame provides a controlled environment for publishers to serve third-party advertisements. Advertisements run in an IFrame, and have access to viewable geometry data, expansion, and other features as allowed by the publisher
SafeFrame provides a controlled environment for publishers to serve third-party advertisements. Advertisements run in an...

Publisher: IAB

Author:

25 Jan 2013

Making Measurement Make Sense (3MS)

IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will enhance digital media planning, assessment and comparison.
IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will...

Publisher: comScore, Inc

Author:

30 Dec 2012

validated Campaign Essentials (AddEffx)

Comscore Addeffx offers validated Campaign Essentials (vCE) a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
Comscore Addeffx offers validated Campaign Essentials (vCE) a holistic ad delivery validation solution that provides...

Publisher: Business week

Author:

15 Aug 2012

To Be or Not to Be an Online Ad

It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of paying customers. Earlier this year, ComScore released the results of a study of 12 big-name advertisers in which it found that about 30 percent of the online ads purchased by these companies never reached an eyeball.
It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of...

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