Video Burst
Publisher: eWEEK
Author: Jaikumar Vijayan
21 Feb 2017
Google to Allow Independent Audit of YouTube Ad Performance Metrics
Publisher: DMA Knowledge
10 Sep 2014
Last Viewable Cookie Method
Publisher: Wall Street Journal
1 Jul 2014
‘Viewability’ Comes to Video Ads
The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable if 50 percent of it is visible on a user's screen for at least two consecutive seconds. That means if a video ad is playing on part of a webpage a user never scrolls far enough to see, the advertiser won t be charged for it. The idea is to prevent advertisers wasting money on ads that never actually reach consumers eyes.
Publisher: Google
1 Jan 2014
Google Active View
Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making Measurement Make Sense (3MS) proposed standard of being - at least 50% viewable for a minimum of one second.- Google detects viewability via a javascript tag that captures the cumulative time an ad has been viewed.
Publisher: measurement now
23 May 2013
Make Measurement Make Sens (3MS)
Publisher: sourceforge
3 Apr 2013
Safe Frame
Publisher: comScore, Inc
30 Dec 2012
validated Campaign Essentials (AddEffx)
Publisher: Business week
15 Aug 2012
To Be or Not to Be an Online Ad
It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of paying customers. Earlier this year, ComScore released the results of a study of 12 big-name advertisers in which it found that about 30 percent of the online ads purchased by these companies never reached an eyeball.