Video Burst Public date: 12.11.2019 04:56:26

Publisher: Qura

Author:

4 Apr 2013

What is the Difference between an Ad Exchange and RTB?

At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising where RTB is a protocol for two digital advertising companies to transact. RTB was created as a protocol to connect the many different platforms of digital advertising namely Ad Exchange, DSP and SSP platforms
At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising...

Publisher: Quora

Author:

16 May 2012

How do ad exchanges and real-time bidding platforms work

When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and apply targeting data from a data provider/data exchange? How do they handle all of this in a handful of milliseconds?
When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and...

Publisher: ZEDO

Author:

12 Feb 2011

Exchanges vs. Ad Networks – The agency perspective

A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start by comparing the two from the advertiser perspective. I am focusing only on brand advertisers, and ad networks that sell high CPM brand advertising on good quality, brand-safe sites.
A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start...

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