Video Burst
Publisher: studybreakmedia
Author: kristina dzenis
28 Feb 2017
Campaign Types: Direct vs. Non-Guaranteed
Publisher: gourmet ads
24 Jan 2013
Roadblock Advertising
Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
Publisher: wikipedia
3 Oct 2012
Remnant advertising
Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell. Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler.
Publisher: Tech Target
Author: Margaret Rouse
14 Sep 2012
What is leaderboard
Publisher: Sramana Mitra
16 May 2012
Too Much Unmonetized Ad Inventory
If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about: there is WAY too much ad inventory out there. Too many eyeballs that are not getting adequately monetized. Major publishers sitting on top of huge masses of unmonetized impressions. Game developers monetizing, barely, 1-2% of their traffic. App developers, similarly, struggling to convert free users to premium.