Video Burst Public date: 12.11.2019 04:56:26

Publisher: gourmet ads

Author:

24 Jan 2013

Roadblock Advertising

Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an...

Publisher: wikipedia

Author:

3 Oct 2012

Remnant advertising

Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell. Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler.
Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media...
14 Sep 2012

What is leaderboard

A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content.
A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the...

Publisher: Sramana Mitra

Author:

16 May 2012

Too Much Unmonetized Ad Inventory

If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about: there is WAY too much ad inventory out there. Too many eyeballs that are not getting adequately monetized. Major publishers sitting on top of huge masses of unmonetized impressions. Game developers monetizing, barely, 1-2% of their traffic. App developers, similarly, struggling to convert free users to premium.
If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about:...

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