Video Burst
Publisher: Qura
Author: Megan Lewis
4 Apr 2013
What is the Difference between an Ad Exchange and RTB?
At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising where RTB is a protocol for two digital advertising companies to transact. RTB was created as a protocol to connect the many different platforms of digital advertising namely Ad Exchange, DSP and SSP platforms