Video Burst Public date: 12.11.2019 04:56:26

Publisher: wikipedia

Author:

6 Jun 2017

Haul video

A haul video is a video recording, posted to the Internet, which displays items recently purchased, including product details or even the price. The posting of haul videos (or hauls) has been a growing trend, during 2007–2016
A haul video is a video recording, posted to the Internet, which displays items recently purchased, including product...
Tags:

Publisher: Exact Drive

Author:

10 May 2017

What Is Search Retargeting?

Search retrageting is a highly effective prospecting tool for finding individuals who have searched for your targeted terms on Google, Yahoo, or Bing, but have not yet visited your site. Unlike site retrageting, that only targets people who have been to your site before, search retargeting generates high returns from new customers.
Search retrageting is a highly effective prospecting tool for finding individuals who have searched for your targeted...
12 Apr 2017

Out of The Video Stream and Into the Outstream

Traditionally video ads were served in-stream, meaning during playback of a video content. Outstream video ads are different. You notice them on many publisher sites. They are creating new revenue opportunities for publishers.
Traditionally video ads were served in-stream, meaning during playback of a video content. Outstream video ads are...

Publisher: about

Author:

28 Feb 2017

What is Affiliate advertising?

Affiliate advertising is basically an online marketing channel. An advertiser pays a blogger to promote the advertiser s products or services on the blogger's site. There are three main types of affiliate ads: pay-per-click, pay-per-lead and pay-per-sale. Each of these affiliate ad types has one thing in common. They are all performance based meaning you don t earn money until your readers perform an action such as clicking on a link or clicking on a link then purchasing the product on the page to which the link brings them.
Affiliate advertising is basically an online marketing channel. An advertiser pays a blogger to promote the advertiser s...

Publisher: eWEEK

Author:

21 Feb 2017

Google to Allow Independent Audit of YouTube Ad Performance Metrics

Google is getting third party validation for its video ads from MRC. Third party accreditation by MRC will give YouTube advertisers the confidence they need to allocate their budgets for YouTube advertising.
Google is getting third party validation for its video ads from MRC. Third party accreditation by MRC will give YouTube...

Publisher: Brick Marketing

Author:

19 Oct 2014

Content Targeting

Content targeting is a different form of paid inclusion than the normal keyword based search queries. The difference between content targeting and other forms of paid inclusion is that content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of web pages with search queries.
Content targeting is a different form of paid inclusion than the normal keyword based search queries. The difference...

Publisher: PubNative

Author:

17 Oct 2014

3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising

Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM for native advertising becuase impressions are not measured the same way desktop web display is! Great read to learn about mobile advertising.
Great article and insight into native ad performance by an native ad vendor. They argue that it is hard to define eCPM...

Publisher: Search Engine Watch

Author:

14 Oct 2014

Why Small Business Should Care About Native Advertising

This is a good article for small publishers. The article discribes the challenge of measuring ROI for small publishers and some solutions. However it doesn't really explore the ROI metrics for measuring success.
This is a good article for small publishers. The article discribes the challenge of measuring ROI for small publishers...

Publisher: Wikipedia

Author:

12 Oct 2014

View-through rate

Viewthrough rate (VTR aka VCR-Video Completion Rate) measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Web sites or potentially offline:
Viewthrough rate (VTR aka VCR-Video Completion Rate) measures the number of post-impression response or viewthrough from...

Open exchanges vs. private exchanges: Which is right for you?

You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by premium publishers or vertical ad networks. It's important your know the difference.
You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by...

Publisher: Media Post

Author:

16 Sep 2014

The Last Mile: Bringing Creative Into the Ad Tech Revolution

Great article and insight into creative ad development. It breaks the creative ad process into 3 categories - localization tools, personalization tools and optimization tools. Localization represents the most basic level of dynamic creative--ads that update in real-time to match the user s location, the local weather, the time of day and so on. Personalization takes this one step further--ads that update to match the consumer s personal attributes: age, gender, buying history, online and offline activity, and so forth. This is where first- and third-party data kicks in. Then there s optimization. Here we re talking about tools that can help brands and agencies automatically test creative and determine in real time which creative is most effective for a given customer. These tools aren t mutually exclusive. In fact, they are most effective when used in tandem
Great article and insight into creative ad development. It breaks the creative ad process into 3 categories -...

Publisher: DMA Knowledge

Author:

10 Sep 2014

Last Viewable Cookie Method

This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution is commonly attributed to the last website where the click was originated however newer methods take viewability of the ad and the time spent for the attribution
This is a 3 part series that discusses attribution methods in the digital marketing landscape. For example attribution...

Publisher: adstage

Author:

28 Aug 2014

Facebook oCPM Bidding

oCPM, or Optimized Cost Per Mille - Allows for bidding based on your desired end goal (objective type). It's used to drive website conversions, specific engagement actions, or app installs. Based on your oCPM bid settings, Facebook will use their algorithm to adjust the ad placement, frequency, and reach that best complements your objective type. This often results in the lowest cost per action (the action being your objective type) compared to CPC & CPM bid types, in many cases.
oCPM, or Optimized Cost Per Mille - Allows for bidding based on your desired end goal (objective type). It's used to...

Publisher: addroid

Author:

1 Aug 2014

Addroid

Addroid lets you easily convert your legacy 40K banners and rich media banners with old technology from the 90's that also don't run on mobile by taking the traditional banners and turn them into video banners that run everywhere. This reduces the cost of development from 2 weeks to a few minutes. Additional they solve the problem of running rich media in programmatic and various ad networks.
Addroid lets you easily convert your legacy 40K banners and rich media banners with old technology from the 90's that...

Publisher: Coola Data

Author:

11 Jul 2014

Defining Behavioral Analytics 2.0

Typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. Both analytics are gnerally included with your programs, but the behavioral analytics are the ones that you specifically configure to measure and analyze your KPI.
Typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. Both analytics are...

Publisher: Wall Street Journal

Author:

1 Jul 2014

‘Viewability’ Comes to Video Ads

The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable if 50 percent of it is visible on a user's screen for at least two consecutive seconds. That means if a video ad is playing on part of a webpage a user never scrolls far enough to see, the advertiser won t be charged for it. The idea is to prevent advertisers wasting money on ads that never actually reach consumers eyes.
The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable...

Publisher: marketing grid

Author:

28 Jun 2014

Smart Zones

Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach, accuracy and privacy. Forrester statistics show that 50% of unique users blocked cookies and ad agencies report that cookie-based targeting for national campaigns averages 30% - 35% and is dropping rapidly. Smat Zones concentrate on demographic attributes
Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach,...
Tags:

Publisher: seeleyjames

Author:

25 Jun 2014

Working Strategies for Display Ads – Marketing for You, the Indie Writer

This is a great article on how to combine display advertising with direct response for best results. Display to create brand awareness and direct to generate sales. Althpugh this is directed at authors, the startegy can be universal.
This is a great article on how to combine display advertising with direct response for best results. Display to create...
21 Jun 2014

Native Advertising Test: Does Your Campaign Make The Cut?

This article describes the true characterisitic of native advertising. It should be native to the platform like a facebook post or a tweet, it should be easily sharable and come from a trusted source which in case of a facebook post seems like it is coming from your friends.
This article describes the true characterisitic of native advertising. It should be native to the platform like a...

Publisher: webanalysis

Author:

19 May 2014

21 Metrics for Measureing Online Display Advertising

In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email.
In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also...

Publisher: Youtube

Author:

12 Mar 2014

Truview ads

TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. We charge you only when a viewer has chosen to watch your ad, not when an impression is served. Since you pay only when viewers watch your video ad, you can easily increase or decrease your budget depending on objectives.
TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they...
25 Feb 2014

Active GRP (Gross Rating Point)

The GRP, or gross rating point, has long been an effective way to measure the reach and frequency of an offline media campaign. With Active GRP, marketers can now apply and compare that same metric to their display advertising campaigns.
The GRP, or gross rating point, has long been an effective way to measure the reach and frequency of an offline media...

Publisher: Google

Author:

1 Jan 2014

Google Active View

Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making Measurement Make Sense (3MS) proposed standard of being - at least 50% viewable for a minimum of one second.- Google detects viewability via a javascript tag that captures the cumulative time an ad has been viewed.
Active View is a Google measurement solution that detects viewable display ad impressions, as defined by the Making...

Publisher: IAB

Author:

5 Dec 2013

The Native Advertising Playbook

In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets, Promoted listings, In Ad with native elments listings and custom.
In this paper IAB defines the 6 types of native advertising. In Feed Units, Paid Search Units, Recommendation Widgets,...

Publisher: IAB

Author:

29 Oct 2013

Programmatic and automation – The publishers perspective

Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms "programmatic", "automation" and "RTB" evoke mean different things to different people. This paper aims to provide clarity, from the publishers' perspective, by outlining four main ways of transacting "programmatically" today. It provides a clear framework for distinguishing between them and highlights other factors commonly associated with each "programmatic"transaction.
Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms...

Publisher: adage

Author:

26 Aug 2013

Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?

"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The barbell strategy of our advertising business connects programmatic advertising on one side with deep marketing services on the other side and connects in the middle with data and analytics".
"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The...

Publisher: Nielsen

Author:

29 Jun 2013

Analyze Online Audience

Nielsen Online Campaign Ratings - provides a new and highly accurate method for identifying and measuring the audiences exposed to online ad campaigns and enables measurement of any ad campaign, large or small, national or local, on any website.
Nielsen Online Campaign Ratings - provides a new and highly accurate method for identifying and measuring the audiences...

Publisher: measurement now

Author:

23 May 2013

Make Measurement Make Sens (3MS)

Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising "currency" that will enhance evaluation of digital media and facilitate cross-platform comparison for brand marketing.
Making Measurement Make Sense (3MS) is an ecosystem-wide initiative to propose standards for metrics and advertising...

Publisher: Wikipedia

Author:

24 Apr 2013

Native advertising

Native advertising is a web advertising method in which the advertiser attempts to attract attention by providing valuable content in the context of the user's experience. Similar conceptually to an advertorial, which is a paid placement attempting to look like an article, a native ad tends to be more obviously an ad while still providing interesting or useful information.[1] The advertiser's intent is to make the paid advertising feel less intrusive and, therefore, increase the likelihood users will click on it
Native advertising is a web advertising method in which the advertiser attempts to attract attention by providing...

Publisher: adobe

Author:

13 Apr 2013

Test and Target

See how you can get greater conversion with the test and target tool from omniture. Basically it let's you let's you see what content and geographic audience converts for you.
See how you can get greater conversion with the test and target tool from omniture. Basically it let's you let's you see...

Publisher: Qura

Author:

4 Apr 2013

What is the Difference between an Ad Exchange and RTB?

At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising where RTB is a protocol for two digital advertising companies to transact. RTB was created as a protocol to connect the many different platforms of digital advertising namely Ad Exchange, DSP and SSP platforms
At a high level, one key difference is that an Ad Exchange is a type of business or platform in digital advertising...

Publisher: sourceforge

Author:

3 Apr 2013

Safe Frame

SafeFrame provides a controlled environment for publishers to serve third-party advertisements. Advertisements run in an IFrame, and have access to viewable geometry data, expansion, and other features as allowed by the publisher
SafeFrame provides a controlled environment for publishers to serve third-party advertisements. Advertisements run in an...

Publisher: splittester

Author:

2 Apr 2013

Split tester

If you've got two ads that have different click-through rates right now, how sure can you be that those ads will perform differently in the long run? Enter your clicks and CTR's for each ad in the spaces below, and SplitTester will tell how how likely they are to have different long-term results.
If you've got two ads that have different click-through rates right now, how sure can you be that those ads will perform...

Publisher: vizu

Author:

29 Mar 2013

What is Brand Lift?

Learn about the right strategy and the right measurement for your advertising campaign. Brand marketers use Brand lift is how advertisers measure how their advertising has shifted consumer perception against one of the key purchase funnel metrics.
Learn about the right strategy and the right measurement for your advertising campaign. Brand marketers use Brand lift...

Publisher: INMA

Author:

23 Mar 2013

The International News Media Association (INMA)

The International News Media Association (INMA) is the world s leading provider of global best practices and marketing ideas for news media companies looking to grow amid profound market change.
The International News Media Association (INMA) is the world s leading provider of global best practices and marketing...

Publisher: wikipedia

Author:

1 Mar 2013

Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Also read about the different types of ad networks here
An online advertising network or ad network is a company that connects advertisers to web sites that want to host...

Publisher: Distilled

Author:

1 Mar 2013

Beginner’s Guide to Google AdSense for Publishers

Nice intro to basic issues on setting up an adsense account for your website. Rules apply to other solutions as well, like ad placement, ad types, setting up the design of the ads, driving traffic and many more useful ideas.
Nice intro to basic issues on setting up an adsense account for your website. Rules apply to other solutions as well,...

Publisher: chron

Author:

28 Feb 2013

Trading Desk

Advertising business has used a wall street business model to create a fairer market place for advertisers to find the best value for their ads and exercise more power over where they place their ads.  Treading desks were created as a response to the unsuccessful use of online ad networks, which resulted in huge advertising expenses with limited results. Trading desks offer more competitive pricing than the common ad network.
Advertising business has used a wall street business model to create a fairer market place for advertisers to find the...

Publisher: techterms

Author:

27 Feb 2013

RPM

Stands for "Revenue Per 1,000 Impressions." RPM is similar to CPM, but measures the revenue from 1,000 ads impressions instead of the cost of the ads. Therefore, while CPM is typically measured by advertisers, RPM is monitored by publishers.
Stands for "Revenue Per 1,000 Impressions." RPM is similar to CPM, but measures the revenue from 1,000 ads impressions...

Publisher: Google

Author:

8 Feb 2013

View-through conversion tracking

View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user's computer; conversions are reported only for Ad Exchange ads that run on Ad Exchange sites.
View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This...

Publisher: IAB

Author:

25 Jan 2013

Making Measurement Make Sense (3MS)

IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will enhance digital media planning, assessment and comparison.
IAB sees viewable impressions as the first of 5 principles for creating digital measurement solutions, which will...

Publisher: Google

Author:

24 Jan 2013

DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business.
DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing...

Publisher: Google

Author:

24 Jan 2013

How passback works and when to use it

Pass-back line items are used with third-party advertisers for a number of reasons. Primarily, pass-back line items return a house ad or other remnant ad within DFP when the third-party doesn't have an ad to serve or when this ad doesn't meet the minimum CPM agreed upon with the third-party.
Pass-back line items are used with third-party advertisers for a number of reasons. Primarily, pass-back line items...

Publisher: gourmet ads

Author:

24 Jan 2013

Roadblock Advertising

Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an...

Publisher: adexchanger

Author:

16 Jan 2013

What is an Agency Trading Desk

This is a great paper defining trading desks, telling you who the big players are and what are the pros and cons of working with a trading desk --- A centralized, service-based organization that serves as a managed service layer, typically on top of a licensed demand-side platform (DSP) and other audience buying technologies; manages programmatic, bid-based media and audience buying. Works as an agency's internal "center of excellence," supporting agency teams wishing to tap into this new buying model on behalf of agency clients.
This is a great paper defining trading desks, telling you who the big players are and what are the pros and cons of...

Publisher: comScore, Inc

Author:

30 Dec 2012

validated Campaign Essentials (AddEffx)

Comscore Addeffx offers validated Campaign Essentials (vCE) a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
Comscore Addeffx offers validated Campaign Essentials (vCE) a holistic ad delivery validation solution that provides...

Publisher: IAB

Author:

27 Dec 2012

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are...

Publisher: MRC

Author:

27 Dec 2012

Media Rating Council (MRC)

Media Rating Council is an independent agency with the objective and purpose to secure for the media industry and related users audience measurement services that are valid, reliable and effective - To evolve and determine minimum disclosure and ethical criteria for media audience measurement services. - To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.
Media Rating Council is an independent agency with the objective and purpose to secure for the media industry and...

Publisher: ClickZ

Author:

8 Dec 2012

CPA Calculator

This is a CPA Calculator: "How much do I have to spend to get a sale?" Whether that's a product or service sold online or offline, a lead generated, a newsletter subscription form completed, or a social application shared, cost per acquisition (CPA) tells you how much spend it takes to get one of these conversions.
This is a CPA Calculator: "How much do I have to spend to get a sale?" Whether that's a product or service sold online...
Tags:

Publisher: Google

Author:

4 Dec 2012

Impression share

Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels.
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you...

Publisher: Google

Author:

2 Nov 2012

Non-guaranteed line item

In general, non-guaranteed line items fill your site's unsold inventory when you haven't made any contractual impression agreements with your advertisers. Non-guaranteed line items include: network, bulk, price priority, and house. They aren't considered booked inventory by forecasting.
In general, non-guaranteed line items fill your site's unsold inventory when you haven't made any contractual impression...
19 Oct 2012

Understanding the Cost-Per-Engagement Ad Model

CPE stands for cost-per-engagement. The term was trademarked in 2006 by an online solution provider looking to bring more accountability to brand units. These days, it s being used by a subset of publishers looking to differentiate themselves along one important dimension: engagement.
CPE stands for cost-per-engagement. The term was trademarked in 2006 by an online solution provider looking to bring...

Publisher: Genius Startup

Author:

16 Oct 2012

5 Fixes For Low AdSense Earnings

Great article for smaller publishers starting out and wondering why they are not making the money they should. Your traffic, content, your niche, CTR and adsense setting are all issues.
Great article for smaller publishers starting out and wondering why they are not making the money they should. Your...

Publisher: wikipedia

Author:

6 Oct 2012

Demand Side Platforms

A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data...

Publisher: wikipedia

Author:

3 Oct 2012

Remnant advertising

Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell. Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler.
Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media...

Publisher: wikipedia

Author:

29 Sep 2012

per inquiry advertising

Per-inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action(CPA)- is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run.
Per-inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action(CPA)-...

Publisher: wikipedia

Author:

28 Sep 2012

Sell Side Platform

A Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media. As such they offer an efficient, automated and secure way to tap into the different sources of advertising income that are available, and provide insight into the various revenue streams and audiences. Many of the larger web publishers of the world use a Sell Side Platform to automate and optimize the selling of their online media space.
A Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad...

Publisher: wikipedia

Author:

25 Sep 2012

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.
An online advertising network or ad network is a company that connects advertisers to web sites that want to host...

Publisher: network advertising

Author:

15 Sep 2012

NAI – Network Advertising Initiative

The NAI s mission is to oversee the self-regulation of the online advertising industry through enforceable standards and ongoing compliance efforts. We strive to infuse our self-regulatory program with accountability, serious compliance, and enforcement.
The NAI s mission is to oversee the self-regulation of the online advertising industry through enforceable standards and...
14 Sep 2012

What is leaderboard

A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content.
A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the...

Publisher: emarketer

Author:

24 Aug 2012

Marketers Turn to Search Retargeting for Branding, Direct Response Goals

When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact,...
22 Aug 2012

What’s A DMP — And Do I Need One

The data management platforms (DMP) is probably the least appealing and most misunderstood tool for online advertising. For starters, think of DMPs as a cross between ad servers and customer relationship management platforms.
The data management platforms (DMP) is probably the least appealing and most misunderstood tool for online advertising....

Publisher: Wikipedia

Author:

15 Aug 2012

Advertising media selection

Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.
Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the...

Publisher: Business week

Author:

15 Aug 2012

To Be or Not to Be an Online Ad

It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of paying customers. Earlier this year, ComScore released the results of a study of 12 big-name advertisers in which it found that about 30 percent of the online ads purchased by these companies never reached an eyeball.
It turns out - and this may surprise you - that advertisers do care if their ads are actually appearing in front of...

Publisher: Wikipedia

Author:

7 Jul 2012

Media buying

Media Buyers are the individuals responsible for purchasing time and advertising space for the purpose of advertising.[1] When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or service objectives.
Media Buyers are the individuals responsible for purchasing time and advertising space for the purpose of...

Publisher: Wikipedia

Author:

7 Jul 2012

Media planning

Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a...

Publisher: retargeter

Author:

8 Jun 2012

What’s the Difference Between Self-Service and Full-Service?

With a self-serve provider, you manage your campaign in its entirety. You are responsible for creating your banner ads, choosing the appropriate spend, and optimizing that spend across the various networks your ads may appear on. While a full-service provider will require a higher minimum, it isn t for naught. A truly full-service provider will manage your account for you and will provide you with access to reports and analytics. You should be able to trust that you re receiving the optimal return on your spend.
With a self-serve provider, you manage your campaign in its entirety. You are responsible for creating your banner ads,...

Publisher: Wikipedia

Author:

16 May 2012

Ad serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies...

Publisher: Quora

Author:

16 May 2012

How do ad exchanges and real-time bidding platforms work

When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and apply targeting data from a data provider/data exchange? How do they handle all of this in a handful of milliseconds?
When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and...

Publisher: IAB

Author:

16 May 2012

IAB – Ad Unit Guidelines

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. The IAB s Ad Sizes Working Group meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate.
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning,...

Publisher: Sramana Mitra

Author:

16 May 2012

Too Much Unmonetized Ad Inventory

If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about: there is WAY too much ad inventory out there. Too many eyeballs that are not getting adequately monetized. Major publishers sitting on top of huge masses of unmonetized impressions. Game developers monetizing, barely, 1-2% of their traffic. App developers, similarly, struggling to convert free users to premium.
If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about:...

Publisher: NetLingo

Author:

9 May 2012

mid-roll

The name of an online video commercial that appears during an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you may be forced to watch a short commercial either before the video content (known as a pre-roll) during the video content (known as a mid-roll) or after the video content (known as a post-roll).
The name of an online video commercial that appears during an online video, it is typically :10 - :15 seconds in length....

Publisher: Media Post

Author:

21 Feb 2012

Time Spent In Mobile Far Outpaces Ad Spending

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now...

Publisher: adage

Author:

15 Dec 2011

Know Your DSPs: Forrester Issues New Ranking on Services, Volume and Revenue

Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like capabilities on 48 different criteria including media access and support; data access and support; algorithmic optimization; leadership; and internal resources. Forrester obtained this information through product demos, interviews with clients, client surveys, and interviews with the DSPs themselves.
Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like...
Tags:
dsp

Publisher: adexchanger

Author:

27 Sep 2011

Is An Online GRP Needed For Online Video Advertising?

Great discussion on GRP standard for online video - Here is the opinion of Tim Avila from Brightroll, "GRP matters less online. It's an insufficient measure in a realm where ad effectiveness can be determined more directly. In fact, better accountability is a well-documented reason for online video s torrid spending growth. In an interactive medium where advertisers can measure lift in online sales, keyword searches and consumer attitudes in near real-time, aggregate measures like GRP become less important. As online video spending continues to grow, look for GRP to matter less, not more."
Great discussion on GRP standard for online video - Here is the opinion of Tim Avila from Brightroll, "GRP matters less...
16 Mar 2011

Attribution Management: The New Frontier In Search

Attribution management is the science of calculating the contribution that each marketing touch point experienced by a consumer has on generating a "conversion action" - such as a purchase. Once the true attribution of each touch point is calculated, more intelligent decisions can be made by marketers about investments in the specific channels, campaigns and advertisement attributes that produce the best return on investment.
Attribution management is the science of calculating the contribution that each marketing touch point experienced by a...
Page 1 of 2
  • 1
  • 2

Leave a Comment

Your email address will not be published. Required fields are marked *

Name *