Learn how to use simple emotional queues when delivering your content through social media. This article lists and explains language, image, color, message, reciprocity and scarcity to elevate your picth.
Repetition is an important component of marketing. We all recognize this tenet of marketing in TV advertising. This article points out some important principals for repurposing your content. One reason is sharing the same content over time helps make it more popular.
I am a big believer in asking the right questions. When you ask the right questions you are on the right track to course correct and improve your strategy. This is why I recommend this article for B2B marketers
This is a great post on the difference between follow links vs. no follow links? It gives you a history of why this happened, what types of links should be or are labeled as "No Follow".
Popular article. more than 77 shares on twitter. The author offers practical information on how to setup adwords campaign for keyword discovery, your budget and strategy of how to approach this endeavor.
This article has been shared more that 215 times in 2 weeks. The author uses his experience and track record to explain what it takes to attract influencers and the value of influencer marketing.
Excellent post on calculating your inbound marketing cost. Article shows you how to go deeper than simple metrics of traffic monitoring and twitter followers. Getting the tools and the spreadsheet is free, but you have to subscribe. This message is one of the top re-tweeted messages.
This post is specially useful for product companies. Explains how to use personas to connect with your audience and create content that is useful to them. I really like the advice on researching your persona to come up with your blog idea.
Brand identity is more than a logo. This article provides excellent pointers you should think about when selecting your brand name, like how will it scale. For example can your brand support your platform?
Excellent insights on how to measure your analytics. Author points out that 80% of your visitors are looking for information and only 20% or so want to buy, so your conversion analytics needs to be based on intent. Learn how to measure your buyers.
An excellent summary of the state of content and content marketing. The post analyzes the strategy of top publishers like Washington Post and Buzzfeed and offers insight into the future of content distribution.
Proper analytics is essential to the success of your business. Google Tag manager is a more powerful version of Google analytics, allowing you to generate better analytics for your site. Learn how to migrate from Google Analytics to Google Tag Manager while keeping the data safe and using the pageview tag to get reports in google analytics.
We have ideas on how to approach our advertising, but need feedback from the audience in order to clearly understand our target market and user response. This post has some great tips on split testing. You can split test demographics, keywords, images and more. But in what order?
Learn how to find excellent content and make it your own. This post describes what is known in the industry as the Skyscraper technique. Why build from scratch when you can simply build on top of success.
The methods discussed in this post are called the "moving man method". It shows how to find broken, or moved links, and how to use those links to boost traffic to your own site.
This was one of the most popular articles on this site. Excellent tips on optimizing link authority, image size, eliminating 404 errors, maximizing micro site postings, looking for keywords in forums and use of rich snippets.
This study found that due to spam, hashtags are now worthless. Spammers add hashtags to target a market with irrelevant messages. Article has other interesting info graphic on account spam and more.
As a curator, influencers are a great source of content. If you have something to sell you should also try to connect with these people. My suggestion, curate their content and show them you have done so! With KBucket they can see they are now part of your library!
Data collected from 300 apps and 300 million profiles demonstrates a daunting challenge for mobile app publishers. This behavior should be taken into account when planning your marketing budget!
Author offers a series of growth hacking tips he used on ContentMarketer.io - This post offers valuable tips on how to use the comment section of targeted blogs to build backlinks and generate leads.
Excellent set of guidelines and tricks for SaaS (Software as a Service) companies using AdWords to acquire customers. Saas keywords are expensive and you should have a clear idea of what to expect!
Content Marketing and SEO is a long term strategy and you need to know your conversion rates in order to plan and improve your strategy. Here is a list of excellent statistics for this purpose.
Lead generation is key to building a successful sales funnel. The key to lead nurturing is a plan that touches the prospect on average 7 times and qualifies them properly. This post offers a comprehensive plan for lead generation
To rank with search engines, you need a strong backlink strategy. This means you need to reach out to hundreds of domains. Authority hacker shows you how to use the Pareto Outreach to build your network efficiently. Post includes a few sample letters you can send out to your prospects.
One of the challenges in posting to multiple social channels is that each require a different optimum image size. This post offers a great simple rule for creating images that fit all social channels equally well
When you first launch your Podcast on iTunes you are promoted for 8 weeks. Learn how DigitalMarketer launched its premiere podcast, Perpetual Traffic, in 4 simple steps. Use these steps to maximize your initial exposure.
A comprehensive guideline on how to plan for your influencer marketing, how to find the right influencers and how to engage them. Article also provides good tips on planning and measuring your results.
SEJ surveyed SEO specialist (75%), Managers (10%), Business Owners (4%), Social Media Specialist (4%), Content Marketing Specialist (4%) and PPC specialist (4%) and asked them about SEO, PPC, Social Media, Content Marketing to learn about the most effective ways of Digital marketing.
Google Adword extensions let's you promote additional landing pages in the same ad and without any additional cost. Learn how to use them and what you get out of this exercise in ROI.
Google offers the search and display network. In a search network you pay per click and in a Display Network you pay per 1000 impressions. Learn how to maximize your ROI on display networks
Very interesting overview of the marketing industry. Learn where marketers are spending money, what resources they invest in! Any business who wants to compete must understand the competitive landscape.
Great headlines get you more clicks. There are some simple guidelines that when followed give you the edge in blogging. You want to go viral, start with a great headline. The post comes with lots of examples you can choose from.
This is a great education in PR and marketing strategies showing you how to approach busy journalist, the difference between "content marketing" and publicity and other valuable insights to help the entrepreneur get traction.
If you want to rank in search engines you need to do a lot of research to find keywords you can rank for, and keywords that will potentially land you on page one of search engines. Excellent tips in this post whether you use Yoast SEO or not!
Adblock plus and Flattr teamed up to make Flattr Plus, which removes ads and allows users to donate to the websites they visit. Flattr Plus will keep track of the websites you visit and engage with and will divide the payment proportionally.
Content Marketers used the rely on the Power of the platform to go viral. But many of the social platforms like Facebook and Twitter are devising algorithms that promote their pay to play objectives. This article offers definitions, examples and a few resources to excel at influencer marketing.
Word of mouth marketing initiates 84% of B2B sales according the Edelman trust barometer and Marketo research shows that referrals get 4x the average conversion. But like any endeavor you need a plan and these 7 pointers in this article will put you on the right path - via @Marketo
An exclusive research reveals some common sense guidelines for creating and managing a successful content marketing program. In brief, start with a purpose, communicate, plan and invest.
The author points to a focused study that found that Influencer marketing yields ROI as much as 11X that of online display ads. The ROI is also due to the fact that the influencer marketing gets more impressions.
An answer to a very important question. As the old saying goes good things come in small packages. Is it more effective to have more or less links to your page? How long does it take to moved the needle? What role does your domain authority play? How should I approach this?
There are proven and measured techniques in getting attention in an exploding content world! The Headline will not only get users attention, it is also a powerful branding tool, as it will create an image with the user that will promote your brand! You must have noticed many of these traits in your Facebook and Twitter streams!
This is an ongoing study by Google that presents Internet usage in easy to understand graphs. Learn what people are searching for what devices they use and more. You can filter the graphs by country, demographics and more
It turns out that when you link to sites, your SEO improves. This article makes a great case for our KBucket solution. See how linking to authority sites will improve your SEO. Outgoing links work.
For marketers it is important to have an indepth knowledge of your communication mediums. This post talks about all the ways Twitter likes help you with your communication and how people are actually using them
If you want to know how what it takes to reach busy people, then read this post. Influencers get a lot of requests, so you need a persistent and multifaceted approach to get their attention.
Marketing has always included repetition as part of its formula for success. This post describes why it takes seven touches for your prospect to remember you and respond to your message
This article suggests that all companies specially small ones can use Facebook and Twitter ads to target specific people and get more traction for less money than the traditional agency route.
Excellent article on how to manage and achieve viral growth. In this article you will learn about viral coefficient and viral cycle time, key concepts in measureing vrial growth.
Quroa, the question and answer site is an effective tool for driving continuous traffic to your site, by establishing yourself as an authority and answering questions. Article gives tips on how to get started.
What is the ideal image size for sharing to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram? Blog post shares a list of guidelines with detailed description of each sites methodology.
If you are spending time, researching keywords, so you can drive organic traffic to your website, you certainly ask yourself, what is the right keyword density that will help me rank with search engines. This article provides the right answers.
Interactive content is a proven strategy for engaging users and capturing the interest and attention of prospects. Here are 5 examples of interactive content and tips on whay type best suits your business needs.
Excellent post. Lots of great examples on how to research for keywords, what types of meta tags to pay attention to (images, titles), how to build pillar pages and use your older articles to boost the ranking of your latest posts. A must read.
This is a very good check list to keep in mind. Influencer, people with reach which are just 3% of the people generate 90% of the impact. These steps are worth a try for any marketer
Video is proven to be the most effective form of online advertising and brand building. If you are building a professional video, this post will explain the various considerations, and hence cost of building a video. You may also look into templated video services for a more cost effective solution.
This is a detailed descriptrion on how to creat and execute a Content Marketing plan. Your will learn what to focus on, what to measure and how to plan and execute and measure success for your content marketing.
Great article on the use of partnerships to grow your network of influence and establish your brand. Author offers a tangible example and sets the correct strategy for your approach.
Did you know you can easily export all of your Linkedin contacts to build a valuable mailing list that can help you grow your business. This post offers tips on how to write your email, and how to add your Linkedin contacts to your email list.
Marketing ideas with specific examples that can help you think out of the box. Marketing is all about creativity and projecting values. Take a look, this can help you devise new marketing strategies you have not thought about
I am always looking for definite and objective action items that can help advance your digital marketing. This post by Guy Kawasaki has some useful tips on things to do and how to do them like how many times should you post the same article on social media.