Great post on influencer marketing. Learn what it is, how it is used as a strategy and the different types of influencer marketers and their effectiveness. Our social-seeder solution for advocacy is a form of influencer marketing.
Great comprehensive list of social media statistics updated for 2020. Learn about visitors, demographics and approaches to marketing on different social media channels. Start your strategy with the right understanding!
Podcast today are an excellent way to market yourself, your cause, and your products. This post offers you a detailed description of what you need along with some suggestions on what equipment to use.
Great post to learn about B2B marketing and how it defers from B2C marketing in terms of strategy and tools required to manage a successful process. Learn how modern businesses evaluate vendors and how to use various social media platforms to generate leads and close sales.
Quora is a question and answer platform, ideal to learn about people's concerns and show case your knowledge, products and services. You won't get any backlinks in Quora but can get a steady stream of qualified traffic to your site.
Learn how to use news coverage and mentions into an effective white hat link building exercise. The curation and sharing of external content can be accomplished using our curated library as you see on this page. We get many requests to link to articles in our domain of expertise.
Really great advice. Image is really the number one strategy. The better the image, the more attention you get. You also need frequency. Use this list as a guide. There are some good tool suggestions in here too.
All brand marketing is measured by reach and frequency, but which one is more important. Is it more important to reach more customers, or try to increase brand recall among existing customers.
In the United States, Twitter users are statistically younger, wealthier, and more politically liberal than the general population. They are also substantially better educated, according to Pew: 42 percent of sampled users had a college degree, versus 31 percent for U.S. adults broadly.
Are you looking to become an influencer and use your network to earn money. This post breaks down how many followers you need to become an influencer. Not all brands and industries are equal and obviously top brands have different requirements. Learn more...
What is the rule of 3 and how can I use it to be remembered. Brian offers some great examples of messaging using the rule of 3. Great insight for building memorable headlines and writing powerful blogs.
This post shows that eventhough Instagram has less users than facebook, it gets more engagement from its users. Pay attention to the brands that are more active on Instagram. Its the younger generation.
23 great set of stats on Internet usage worldwide. Learn about trends, usage statistics, global penetration and growth rates, popularity of operating systems and browsers and much more.
This post is an excellent case study in online content marketing. It shows you that a mix of messaging will allow you to grow the reach of your account and build trust. Content Marketing is more than just talking about your own products and services.
On page SEO refers to techniques that help you rank your post. This posts goes beyond the obvious techniques of optimizing your meta tags and offers useful guideline for producing posts that rank.
By now we know that topic based content improves your SEO. In this post you learn how to take this a step further and analyze how to target the context of your post to rank higher.
This is a great post for understanding the difference between Facebook and Instagram. Learn who the targets are and how the algorithms for each platform works so you can build the right strategy for each channel.
According to studies, every opt-in email in your list is worth $1 in revenue. As a result one of your marketing strategy goals should be to build and grow your mailing list. This post offers 3 effective strategies to execute on this plan
Cornerstone content is content that you write about a specific topic and update frequently, whereas Pillar content is content you write once and is fundamental to your entire business. See how cornerstone content can help you generate organic traffic.
You can use Google Keyword Planner for free, but you need to sign up for Google Adwords to use it. This post shows you how to register access and use Google's powerful keyword planner to plan your keyword strategy.
Learn how to optimize your keyword research with goal tracking. Learn how to set goals and classify them into macro and micro conversions. Further learn how to assign goal values and set them up in Google analytics.
You will hear this advice over and over again. Distribution and promotion is key to marketing. This post gives you a nice list with examples from industry leaders on how to promote your content. The author asked to be included in our content library which implies that our KBucket solution is a powerful tool for building industry relationships.
Learn how to research for content using keywords, and how to plan for a winning SEO strategy. This is one of the best videos and advice I have seen for search engine optimization.
Great post. See 5 different marketing plans from 4 major content publishing firms, Contenly, Buffer, Frobes, Hubspot. This post is a great guide for building your own content marketing plan.
This is an excellent guide for building video content for your audience. Every content needs a strategy, ideally one that appeals to your target audience. This post provides the correct process for building a winning video
Linkedin is the premier platform for B2B connections and connecting with new prospects. Learn how to find your active LinkedIn contacts and scrape their data so you can contact them.
This is an excellent and comprehensive guide to content marketing strategies. Learn about the types of content you should consider, your social media channel strategy and inspiration strategies for new ideas!
YouTube is a highly effective advertising platform. People search YouTube to learn how to do things! As a result targeting on YouTube is highly effective and more cost effective than other channels. Plus on YouTube you only pay for ads people watch.
The amount of content published on Facebook is increasing, and its competing with sponsored content. Further Facebook has decided to connect you with what your friends share, vs connecting you with third party content.
Neil always provides lots of great studies to demonstrate how you can be successful in content marketing. One of the biggest challenges for startups is to analyze and decide what works. This is difficult when you have limited data. This post results from multiple extended studies.
A collection of 110 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business. Number of users on popular platforms, average number of followers and more...
To understand the effectiveness of your social media strategy you need to know how you perform against your industry. This report gives you the data you need to truly benchmark your social media performance against your own industry.
This is a comprehensive report on the state of content in 2017. With the explosion of content, it is important how to stand out and where to invest your time and money. Volume of content is growing exponentially, social shares are declining and you need to adjust your strategy by first understanding the power of various channels.
Picking keywords that help you rank requires some expertise. Learn how to analyze your keyword strategy, pick the right industry and differentiate yourself from your competition.
LinkedIn is the premier social platform for B2B sales. It combines algorithm's with human editors to optimize your feed and connect you with the right people. Engagement is critical in LinkedIn algorithms. Learn how you can make it work for you.
Backlinks are one of the most important indicators of popularity. But how hard is it to get backlinks, and do you have to pay to play? This post reached out to over 600 bloggers to find out.
Great advice for finding top domains to link to you, clever messaging techniques, designing your landing pages for optimum performance and clever paid ads to accelerate your lead generation.
Today we are competing with billions of new content pieces, so distribution is more important than it ever was. Owned, earned, paid and syndicated distribution channels explained.
Video gets more engagement than any other type of content. Studies predict that 80% of all content consumed by 2020 will be video content. We use curation to build video content. See our blog for more info.
According to studies by 2020 80% of all content consumed is video content. Here is some expert advice on how to build engaging and effective video content for different platforms.
If you want to understand YouTube analytics, then read this post. It reviews 10 key metrics, offers direct links to your YouTube channel so you can see how it works, so make sure you are logged in.
RankBrain is Google's new AI algorithm for ranking search. Learn how to optimize your headlines, keywords and other essential SEO related meta information to optimize your page and rank with google.
Anchor text are an important part of SEO and your backlink strategy. Excellent tutorial on what to pay attention to when building your blogs, SEO strategy and backlink strategy.
Sitemaps are a great way to improve your performance with search engines. This guide was written for WordPress sites and give you a great summary of what to look for and how to check your site map, on your WordPress website
Great chart showing a breakdown of marketing channel usage by industry. This includes Organic, Paid Search, Blogging, and Social popular social channels, including Facebook, twitter, linkedIn, Pinterest, Google+. Pinterest, YouTube.
Valuable advice comes only from experiments. This post talks about a good Click through rate for organic search, and if it effects your ranking. Additional experiments explore the effect of title tags, social media engagement and social shares on your ranking
Email is still one of the main marketing channels, and a great way to stay connected with your audience, promote your latest blog post, or services. This post has excellent case study, statistics and how-to's for optimizing your email campaign.
As an SEO specialist, you need to approach your SEO scientifically, know every metric and how to improve them. This happens over time, by concentrating your efforts on the right strategies. This post gives you insights on three of them.
Some social networks have a culture and a way of doing things. If you get a hang on how Reddit works, you can get a lot of traction and dozens of unique leads every month. This post offers valuable insight.
This is a very powerful and detailed description on how to write posts in 2018, audit and optimize your site for internal linking, build linkable assets, and here I recommend our KBucket solution. In general you learn how to think about your SEO.
Excellent explanation of On Page vs. Off page SEO. You need to pay attention to both equally the same. On Page is how you optimize your own website, and off page is basically about promoting your website.
Some excellent pointers for optimizing your web-store for SEO. Above and beyond the basic SEO guidelines, I really recommend the rich snippet implementation as it really helps your post stand out in search engines.
In order to design your keyword strategy, you need accurate data. This excellent post and case study discusses methods used for calculating search volume and what you should look out for.
An intro to a process, a great set of tools and detail instructions on how to use these tools to growth hack on Twitter. To be successful in marketing, you need to make personal connections at scale.
This is an excellent tutorial on how to hack LinkedIn. LinkedIn has officially blocked many third party tools from collecting emails on their site. This post shows you how to search and what tools to use, to scrape information off of LinkedIn
Many are talking about this SEO technique. SEO Yoast give you an option to declare certain content on your site at cornerstone content. Neil calls it a pillar page. See how to setup your site to maximize ranking of your most important pages.
What are the 40 most important technical SEO issues. This post has divided the issues into 3 categories of crawlability, technical seo and on page seo, and gives each item in the list a 1 to 5 rating based on importance. You can also check the health of your own site.
Google search console is a great way to monitor what is working on your site, and where you need improvements. In this post Neil shows you how to look at the analytics data in this console to grow your lead generation.
An excellent info graphic on the history of blogging and some very useful statistics, followed by a comprehensive guide on how to start a blog, what platforms to use, how to design your UI and optimize for SEO. This is more of a beginners guide.
Promotion is 80% of content marketing. Knowing how to promote is key to your success. When, should you post, how do you connect with influencers, how do you get more visibility. Learn from one of the best in the industry.
YouTube is the 2nd largest search channel on the Internet, but many analytics tools do not give you YouTube analytics. To get YouTube analytics you need to go to your YouTube channel. This post shows you how to get there and what to look for.
Interesting post. Market Muse offers a SAAS solution for optimizing your content. They use an AI engine to recommend, titles, word count, focus keywords, number of times certain keywords should be repeated and more! They claim that Neil Patel, who already is a top marketer, was able to double his traffic with these techniques.
This is a very useful post for deciding what type of company you are and what type of content will work with you. The content types are divided into inspiring, useful, inspirational and funny. The message is, don't limit yourself to one type.
Email campaigns is the most effective way to generate leads, and stay connected with your prospects. Drip emails, is a strategy for connecting with your leads as they sign up and then following up periodically to convert them. Learn the different techniques here.
Excellent advice on how to enhance your content, by linking to other related content on your site, using the correct anchor words. Search engines look for post authority by measuring the number of backlinks.
Product hunt is a great platform to launch your apps and get discovered. One way to promote is to find the right influencers on the platform. This list provides you with the right leads
A very nice outline on what a persona is, why you need it for your content marketing strategy, and what questions to ask when creating your marketing persona. These details help you create content that converts!