OA KBucket Public date: 03.11.2020 01:25:46

18 Feb 2020

Bloomberg Bankrolls a Social-Media Army to Push Message

Bloomberg is paying people $2500 a month to promote him to their social network. This is not word of mouth advocacy. Advocacy happens when people are willing to share your message because the message resonates. Our SocialSeeder solution is a much more effective tool for advocacy.
Bloomberg is paying people $2500 a month to promote him to their social network. This is not word of mouth advocacy....
4 Jan 2017

3 Influencer Engagement Strategies to Create Linkable Content

Influencer Marketing should be part of your content marketing strategy. This post teaches you what metrics to use in order to measure your influencer program, how to reach out to influencers, how to maintain the relationship
Influencer Marketing should be part of your content marketing strategy. This post teaches you what metrics to use in...
16 Nov 2016

Marketing Legend Seth Godin on the Future of Branded Content

Really insightful question and answer with Seth Godin, the godfather of modern marketing. As a content marketer and a curator, someone who editorializes content to build a brand I highly recommend you reading this article
Really insightful question and answer with Seth Godin, the godfather of modern marketing. As a content marketer and a...
10 Sep 2016

Curation vs. Creation. How to be Content with Your Content

A non scientific yet valuable exercise in measuring the performance of curated content vs. original content. The key API's were number of followers, likes and retweets. Eventhough I don't agree with the notion that re-tweeting is the same as curation, I still like many of the insights shared, specially the one about targeting your audience!
A non scientific yet valuable exercise in measuring the performance of curated content vs. original content. The key...
11 May 2016

What is better, content creation or content curation for marketing strategy?

Interesting study of 150,000 tweets and status updates shows best ratio for content curation vs content creation. They assume that the curated links point to third party sites and created links point to own websites and draw their conclusions based on this assumption.
Interesting study of 150,000 tweets and status updates shows best ratio for content curation vs content creation. They...

The Difference Between Content and Content Marketing

Learn about the purpose of content marketing, examples on how brands use content marketing to drive traffic, content hubs, which in essence can also be curated content pages, that lead people to your site.
Learn about the purpose of content marketing, examples on how brands use content marketing to drive traffic, content...

Publisher: Shaw Academy Blog

Author:

14 Mar 2016

Content Curation: How important is it in your content strategy?

As a curation platform provider we can tell you that we get 1.6 "inbound Links" for every link we share. The type of content we choose is a big part of this success. This article provides great insights into building your curated library.
As a curation platform provider we can tell you that we get 1.6 "inbound Links" for every link we share. The type of...

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