For content marketing you need a mix of curated vs created content. This post answers some critical question on effectiveness of curated vs created content. Notice that using our KBucket solution, you can also own your curated content, which makes content curation even more effective.
Learn how content libraries can help your sales people close deals and grow inbound traffic by sharing news and information from a central content library. Social selling is important and content libraries help the company control the information shared!
This post is really about productivity. How do you organize your day, and your life, so you can be productive in what you do. What is relevant here for bloggers is using curation as a way to come up with blog ideas. Instead of writing down 10 ideas, curate 10 interesting posts!
Learn what works from experts. Each channel has a different strategy, but growing a large following requires you to post often and KBucket is a great solution to complement your original content with curated content.
Evergreen content are posts that can be re-shared over time and continue to provide value. These posts works specially well with our KBucket solution as each KBucket library mantains access to all links curated.
Curation is akin to Journalism. Editor of a magazine is a curator. They select and present what should be published. They are care takers. That is why I think this article offers good advice for curators as well as content marketers.
Setting realistic expectations and understanding the target audience is an essential component to success. This study gives you realistic number of shares per vertical. Curation is mentioned as a common element for several verticals.
Really insightful question and answer with Seth Godin, the godfather of modern marketing. As a content marketer and a curator, someone who editorializes content to build a brand I highly recommend you reading this article
Author points out that Curation is valuable only if you add value and have a strategy for your content marketing and branding. Blind sharing is not curation. Good advice for professional curators. I particularly like the critique on likes. Are you just liking the headline or have your read the article?
Employee advocacy refers to turning your employees into brand ambasadors. In order to make sure that the content being shared is of the highest quality and in alignment with your marketing goals you should use content curation.
Why should you use content curation to complement your content marketing? This excellent post answers 4 important questions, with lots of examples on why curation, and how you should approach it for great results.
The ideas discussed in this blog post make the case for curation. After reading the article examine this KBucket page and see for yourself! Curating and organizing articles as you find them will prove extremely valuable for future reference as well as a source of new ideas.
Interesting debate and insights on curation. Readers should note that there is a wide definition of curation. Article does a good job in differentiating various methodology and their impact on your brand and seo strategy.
Interesting study of 150,000 tweets and status updates shows best ratio for content curation vs content creation. They assume that the curated links point to third party sites and created links point to own websites and draw their conclusions based on this assumption.
Learn about the purpose of content marketing, examples on how brands use content marketing to drive traffic, content hubs, which in essence can also be curated content pages, that lead people to your site.
When you curate content with the intent to use your curated content for content marketing, or more precisely use content to get traffic back to your site, you are in essence creating content and many of the rules of Content Marketing apply. This article has a very useful infographic to help you be a better content marketer.
Use this post as a reference for building your content strategy. Its important to have a strategy and its smart to start with other peoples experience. It will save you time and you will learn from their experience.
If you curate and publish content online, this statistics is relevant to you. Your headlines and summary of the articles will differentiate your curated content from the rest and will be instrumental in shaping opinions!
Interest Graph is what you are interested in and social graph is who you know. This article discusses how an interest graph is more valuable to your content marketing and lead generation efforts. Sharing curated content, targets your Interest Graph. If you are interested in this article chances are you would also be interested in our curation solutions.
Brand Journalism is a form of communication were companies share news related to their industry with their target clients to stay relevant and promote their brand. This article shares 6 tips you should follow through to sucess!