Take WikiLeaks, for example: its significance lies in the innovation it has developed, the capacity for whistleblowers to upload material anonymously. The Obama administration has prosecuted more whistleblowers than all previous administrations combined, so the organisation is in its firing line. But WikiLeaks' critical place in the new media landscape has been acknowledged with multiple journalism awards and increasingly citizens around the world are seeing themselves as the stakeholders. Long live diversity. Seize it and flourish