US Politics in Trump era Public date: 30.03.2020 20:41:21

Publisher: Vox

Author:

21 Mar 2018

Cambridge Analytica’s Facebook breach was a wake-up call, not a hack

Between 2013 and 2015, Cambridge Analytica harvested profile data from millions of Facebook users, without those users’ permission, and used that data to build a massive targeted marketing database based on each user’s individual likes and interests. Using a personality profiling methodology, the company — formed by high-powered right-wing investors  for just this purpose — began offering its profiling system to dozens of political campaigns.
Between 2013 and 2015, Cambridge Analytica harvested profile data from millions of Facebook users, without those...

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