Video Burst
Increase Your Instagram Reach: 10 Simple Tactics You Can Try Today
Our interest is the number 2 item on the list. Author shows that videos get more comments and produce more engagement on Instagram, than images, eventhough images get more likes. Reason is potentially that people actually watch the videos and form an opinion that they want to share. The time you share your posts is also important.
Instagram Lessons from the Forbes Top 10 Most Valuable Brands
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
If you are planning to use video for your facebook and Instagram ads (and you should), then pay attention to your video formats. Facebook has released a directive, and studies show that square videos are performing better than rectangle shaped videos. Square videos are designed to run better on mobile devices.