When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and apply targeting data from a data provider/data exchange? How do they handle all of this in a handful of milliseconds?
When a user lands on a site whose inventory is sold through an exchange, what happens? How do exchanges integrate and...
Help us complete this research by suggesting articles and/or information sources - Use the Cabinet/Drawer groups to tell us where you want the content. Make sure you give us a Title, Link for the article, tags and comments. You should also give us your Twitter handle, facebook page so we can notify you when we publish the article. Please RT and share this research with your friends.