Video Burst Public date: 12.11.2019 04:56:26

Publisher: wikipedia

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6 Jun 2017

Haul video

A haul video is a video recording, posted to the Internet, which displays items recently purchased, including product details or even the price. The posting of haul videos (or hauls) has been a growing trend, during 2007–2016
A haul video is a video recording, posted to the Internet, which displays items recently purchased, including product...
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Publisher: Wikipedia

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12 Oct 2014

View-through rate

Viewthrough rate (VTR aka VCR-Video Completion Rate) measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Web sites or potentially offline:
Viewthrough rate (VTR aka VCR-Video Completion Rate) measures the number of post-impression response or viewthrough from...

Publisher: Wikipedia

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24 Apr 2013

Native advertising

Native advertising is a web advertising method in which the advertiser attempts to attract attention by providing valuable content in the context of the user's experience. Similar conceptually to an advertorial, which is a paid placement attempting to look like an article, a native ad tends to be more obviously an ad while still providing interesting or useful information.[1] The advertiser's intent is to make the paid advertising feel less intrusive and, therefore, increase the likelihood users will click on it
Native advertising is a web advertising method in which the advertiser attempts to attract attention by providing...

Publisher: wikipedia

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1 Mar 2013

Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Also read about the different types of ad networks here
An online advertising network or ad network is a company that connects advertisers to web sites that want to host...

Publisher: wikipedia

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6 Oct 2012

Demand Side Platforms

A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data...

Publisher: wikipedia

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3 Oct 2012

Remnant advertising

Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell. Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a "house ad", or given away for public service announcements or some other non-revenue producing filler.
Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media...

Publisher: wikipedia

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29 Sep 2012

per inquiry advertising

Per-inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action(CPA)- is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run.
Per-inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action(CPA)-...

Publisher: wikipedia

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28 Sep 2012

Sell Side Platform

A Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media. As such they offer an efficient, automated and secure way to tap into the different sources of advertising income that are available, and provide insight into the various revenue streams and audiences. Many of the larger web publishers of the world use a Sell Side Platform to automate and optimize the selling of their online media space.
A Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad...

Publisher: wikipedia

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25 Sep 2012

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.
An online advertising network or ad network is a company that connects advertisers to web sites that want to host...

Publisher: Wikipedia

Author:

15 Aug 2012

Advertising media selection

Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.
Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the...

Publisher: Wikipedia

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7 Jul 2012

Media buying

Media Buyers are the individuals responsible for purchasing time and advertising space for the purpose of advertising.[1] When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or service objectives.
Media Buyers are the individuals responsible for purchasing time and advertising space for the purpose of...

Publisher: Wikipedia

Author:

7 Jul 2012

Media planning

Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a...

Publisher: Wikipedia

Author:

16 May 2012

Ad serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies...

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