Video Burst Public date: 12.11.2019 04:56:26

Publisher: Brick Marketing

Author:

19 Oct 2014

Content Targeting

Content targeting is a different form of paid inclusion than the normal keyword based search queries. The difference between content targeting and other forms of paid inclusion is that content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of web pages with search queries.
Content targeting is a different form of paid inclusion than the normal keyword based search queries. The difference...

Publisher: Media Post

Author:

16 Sep 2014

The Last Mile: Bringing Creative Into the Ad Tech Revolution

Great article and insight into creative ad development. It breaks the creative ad process into 3 categories - localization tools, personalization tools and optimization tools. Localization represents the most basic level of dynamic creative--ads that update in real-time to match the user s location, the local weather, the time of day and so on. Personalization takes this one step further--ads that update to match the consumer s personal attributes: age, gender, buying history, online and offline activity, and so forth. This is where first- and third-party data kicks in. Then there s optimization. Here we re talking about tools that can help brands and agencies automatically test creative and determine in real time which creative is most effective for a given customer. These tools aren t mutually exclusive. In fact, they are most effective when used in tandem
Great article and insight into creative ad development. It breaks the creative ad process into 3 categories -...

Publisher: marketing grid

Author:

28 Jun 2014

Smart Zones

Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach, accuracy and privacy. Forrester statistics show that 50% of unique users blocked cookies and ad agencies report that cookie-based targeting for national campaigns averages 30% - 35% and is dropping rapidly. Smat Zones concentrate on demographic attributes
Smart zones are a new targeting method for display ads. Cookies are no longer effective and challenged by reach,...
Tags:

Publisher: adobe

Author:

13 Apr 2013

Test and Target

See how you can get greater conversion with the test and target tool from omniture. Basically it let's you let's you see what content and geographic audience converts for you.
See how you can get greater conversion with the test and target tool from omniture. Basically it let's you let's you see...

Leave a Comment

Your email address will not be published. Required fields are marked *

Name *