Video Burst Public date: 12.11.2019 04:56:26

Open exchanges vs. private exchanges: Which is right for you?

You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by premium publishers or vertical ad networks. It's important your know the difference.
You can buy your ad inventory on the open exchange, or a private ad exchange. Most private exchanges are owned by...

Publisher: IAB

Author:

29 Oct 2013

Programmatic and automation – The publishers perspective

Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms "programmatic", "automation" and "RTB" evoke mean different things to different people. This paper aims to provide clarity, from the publishers' perspective, by outlining four main ways of transacting "programmatically" today. It provides a clear framework for distinguishing between them and highlights other factors commonly associated with each "programmatic"transaction.
Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms...

Publisher: adage

Author:

26 Aug 2013

Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?

"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The barbell strategy of our advertising business connects programmatic advertising on one side with deep marketing services on the other side and connects in the middle with data and analytics".
"barbell" sales strategy, is a term coined by AOL CEO Tim Armstrong and is defined as follows:  "The...

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