Video Burst
Out of The Video Stream and Into the Outstream
Open exchanges vs. private exchanges: Which is right for you?
Programmatic and automation – The publishers perspective
Great description by IAB on programmatic variation and methods of buying. Here is an excerpt - "The terms "programmatic", "automation" and "RTB" evoke mean different things to different people. This paper aims to provide clarity, from the publishers' perspective, by outlining four main ways of transacting "programmatically" today. It provides a clear framework for distinguishing between them and highlights other factors commonly associated with each "programmatic"transaction.