Video Burst Public date: 12.11.2019 04:56:26

Publisher: Wall Street Journal

Author:

1 Jul 2014

‘Viewability’ Comes to Video Ads

The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable if 50 percent of it is visible on a user's screen for at least two consecutive seconds. That means if a video ad is playing on part of a webpage a user never scrolls far enough to see, the advertiser won t be charged for it. The idea is to prevent advertisers wasting money on ads that never actually reach consumers eyes.
The Media Rating Council has defined a new standard for video viewability - it says a video ad is only deemed viewable...

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