Video Burst Public date: 12.11.2019 04:56:26

Publisher: vizu

Author:

29 Mar 2013

What is Brand Lift?

Learn about the right strategy and the right measurement for your advertising campaign. Brand marketers use Brand lift is how advertisers measure how their advertising has shifted consumer perception against one of the key purchase funnel metrics.
Learn about the right strategy and the right measurement for your advertising campaign. Brand marketers use Brand lift...

Publisher: Google

Author:

4 Dec 2012

Impression share

Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels.
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you...

Leave a Comment

Your email address will not be published. Required fields are marked *

Name *