Video Burst Public date: 12.11.2019 04:56:26

Publisher: Turn

Author:

12 Oct 2014

3 Things you need to know about RTB

This article discusses the conflict between Sell Side Platforms (SSP) and Buy Site Platforms (DSP) as it realtes to realtime bidding platforms.
This article discusses the conflict between Sell Side Platforms (SSP) and Buy Site Platforms (DSP) as it realtes to...

Publisher: wikipedia

Author:

6 Oct 2012

Demand Side Platforms

A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data...

Publisher: adage

Author:

15 Dec 2011

Know Your DSPs: Forrester Issues New Ranking on Services, Volume and Revenue

Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like capabilities on 48 different criteria including media access and support; data access and support; algorithmic optimization; leadership; and internal resources. Forrester obtained this information through product demos, interviews with clients, client surveys, and interviews with the DSPs themselves.
Senior analyst Joanna O' Connell evaluated seven companies that are widely viewed as DSPs or possess DSP-like...
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dsp

Publisher: adexchanger

Author:

8 Feb 2010

What Is A True DSP?

What are the key characteristics of a true DSP? Here is a broad list of ideas from people in the industry, and direct quotes from agencies that have gone through this evaluation process.
What are the key characteristics of a true DSP? Here is a broad list of ideas from people in the industry, and direct...
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